Groundswell: Winning In A World Transformed By Social Technologies. 6 CDs
by Charlene Li, Josh Bernoff
book data
126 ratings, 3.99 average rating, 42 reviews
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published
October 1st 2008
by GILDAN MEDIA GROUP
binding
Audio CD
isbn
1596592125
(isbn13: 9781596592124)
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Read in July, 2008
recommended to Lindaness by:
Mary Gilbert
http://sunset-stories.typepad.com/sunset...
Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2.0, blogs, viral, social networks and more. Or simply put, people + technology.
I also happen to live at ground zero for all this stuff, so when I spotted the spiraling lime-and-wasabi colored book at work and asked to borrow it, I knew it'd be an investment in timeliness and relevance.
What I like best about Grou...more
Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2.0, blogs, viral, social networks and more. Or simply put, people + technology.
I also happen to live at ground zero for all this stuff, so when I spotted the spiraling lime-and-wasabi colored book at work and asked to borrow it, I knew it'd be an investment in timeliness and relevance.
What I like best about Grou...more
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Read in December, 2008
Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses are grappling with the social media revolution. The revolution is still in its early stages, and the old order still clings tenaciously to power — we're living in the throes of transformative change, which can be at once exhilarating and disorienting.
Li and Bernoff provide a framework for describing these fundamental changes, which they call...more
Li and Bernoff provide a framework for describing these fundamental changes, which they call...more
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Read in November, 2008
recommends it for:
Marketers and company innovators
This book is great...if you're not from the Facebook generation. The first couple of chapters were almost snoozers for me. The only thing that really saved it was the real-life stories the authors included. The stories managed to hold my interest long enough for me to move on to the next chapters.
What I mainly gathered from this book--and you could gather this on your own if you don't live under a rock--is that media and marketing are moving more and more toward the consumer. Tha...more
What I mainly gathered from this book--and you could gather this on your own if you don't live under a rock--is that media and marketing are moving more and more toward the consumer. Tha...more
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Read in December, 2008
This book would be great for someone currently not immersed in social media. It's a very thorough outline of technologies and strategies, complete with case studies. Good info, but a tad boring if you've heard them before.
I like that this is a quick read, and even though a lot of the information was not new to me, I will keep this book as a reference. It will be especially helpful in explaining Web 2.0 or social media or whatever you want to call it to people who "don't get it....more
I like that this is a quick read, and even though a lot of the information was not new to me, I will keep this book as a reference. It will be especially helpful in explaining Web 2.0 or social media or whatever you want to call it to people who "don't get it....more
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Read in November, 2008
Groundswell is basically the idea that customers are now able to share information rapidly and easily and in order for a business to succeed they need to tap the ideas and opinions of their customer in order to thrive and remain competitive.
The authors define "groundswell" as: a social trend in which people use technologies to get things they need from each other rather than from traditional institutions."
The authors detail how a company can embrace the "...more
The authors define "groundswell" as: a social trend in which people use technologies to get things they need from each other rather than from traditional institutions."
The authors detail how a company can embrace the "...more
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Written by two Forrester analysts and based on actual research with real companies of all sizes, this book introduces you to the world of social media and online communities.
* Why Read This Book: Social Media isn’t going away. This book shows you how to weed through the morass of social media tools using a 4-step process to build a social media strategy for your business.
* Key Take-Away: Start a blog and build a customer community around your product or service.
* Why Read This Book: Social Media isn’t going away. This book shows you how to weed through the morass of social media tools using a 4-step process to build a social media strategy for your business.
* Key Take-Away: Start a blog and build a customer community around your product or service.
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Read in August, 2008
A great book for those corporate marketing types who have no idea what people do on the internets. I expected more from the authors who clearly have a firm grasp on the research (the authors are Forrester analysts). I think the reliance on the smae structure for each chapter limited the book. It worked for talking about blogs and wikis, but did not work for chapters on forums and ratings and reviews.
The first chapter is worth reading for anyone who deals with online content. It ...more
The first chapter is worth reading for anyone who deals with online content. It ...more
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Read in June, 2008
If you are a follower of Forrester and read its reports, then some of the findings here will not surprise you. If you are in any way connected with the business of communications, this book will give you all the pros, cons and caveats for being involved in digital media.
It's packed with case studies, rather than anecdotes. The core concept is something called the Social Technographic Profile --a lens that will help you apply to any industry. The sections logically connect with each ...more
It's packed with case studies, rather than anecdotes. The core concept is something called the Social Technographic Profile --a lens that will help you apply to any industry. The sections logically connect with each ...more
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Read in December, 2008
I am so not in this book's target audience, but now I know to recommend it to the slightly bewildered business crowd that gets that glazed look when you start talking about Twitter.
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Read in July, 2008
recommends it for:
company folks
This book is aimed at company people who may not know much about the Social Web, other than they want to be in on the action. So *I'm* not the target market.
I browsed through the book on a lazy sunday and thought it had some great data in it. The authors obviously know their stuff and I have huge respect for Charlene Li as a social media analyst.
I must admit I was also checking to see if ReadWriteWeb was cited. Disappointingly, no. The book can't be that cutting edge th...more
I browsed through the book on a lazy sunday and thought it had some great data in it. The authors obviously know their stuff and I have huge respect for Charlene Li as a social media analyst.
I must admit I was also checking to see if ReadWriteWeb was cited. Disappointingly, no. The book can't be that cutting edge th...more
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I have learned about what social marketing and social media is and how to use it for your business. It is very good!
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I have this sitting on my bookshelf, and I hate that I haven't found the time to read this. I can't wait.
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Read in July, 2008
Groundswell is an interesting book. For those of use who are more immersed in internet culture, a lot of it is a review. The basic premise of the book, for all intents and purposes, is "You can't stop the internet so you might as well enjoy/benefit from the ride."
I liked the way the authors framed the discussion and really boiled things down for businesses/marketers. Even though it was kind of internet 101 for me, it wasn't a waste of time by any stretch. It gives me someth...more
I liked the way the authors framed the discussion and really boiled things down for businesses/marketers. Even though it was kind of internet 101 for me, it wasn't a waste of time by any stretch. It gives me someth...more
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Read in May, 2008
Most business books these days about social media are about the facts of how the web is changing consumer and company's interactions, but don't offer up too many ideas of how they can get in the game. Groundswell does a good job of being both informational and educational, giving suggestions of how a company (big or small) can start using social media technologies to participate in these conversations and close the loop between companies, consumers, and innovations. A very quick read, but one of...more
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Read in May, 2008
recommends it for:
Anyone in Advertising
Excellent advice for anyone who needs a crash course in Social Media concepts/utilities. A multitude of business situations are reviewed and examined from a social media perspective. A must read if you intend to start harnessing the power of social media or are already knee deep in it.
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I loved this book. Written by researchers at Forester Research, it is the best analysis of social media trends and how they are changing the way businesses communicate with consumers.
If you are interested in social media for business purposes, this is the first book I would read.
If you are interested in social media for business purposes, this is the first book I would read.
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I loved this book. A great guide when thinking about social media strategy. Loaded with all kinds of recommendations and a list of sources to investigate further. A must for anyone who wants to use social media as part of their marketing toolkit.
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Read in August, 2008
Grande qualidade do livro: estudos de casos bem-sucedidos (alguns fracassos) sobre como usar a participação das pessoas na internet a favor das empresas. Exemplos práticos, conselhos diretos e potencialmente úteis para uma conjunto vasto de negócios.
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This book is a must-read for anyone going into business. The groundswell is happening - Adapt or die. A brilliant concept. Web 2.0 is today's age, and this book explains how to thrive in it. It will only get bigger. Charlene Li does an excellent job.
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