Tammy's review
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Groundswell is an interesting book. For those of use who are more immersed in internet culture, a lot of it is a review. The basic premise of the book, for all intents and purposes, is "You can't stop the internet so you might as well enjoy/benefit from the ride."
I liked the way the authors framed the discussion and really boiled things down for businesses/marketers. Even though it was kind of internet 101 for me, it wasn't a waste of time by any stretch. It gives me something to pass on to people who just don't *get* it and is written in a language that I think they'll understand.
I liked the way the authors framed the discussion and really boiled things down for businesses/marketers. Even though it was kind of internet 101 for me, it wasn't a waste of time by any stretch. It gives me something to pass on to people who just don't *get* it and is written in a language that I think they'll understand.
