Lindaness's review
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
http://sunset-stories.typepad....
Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2.0, blogs, viral, social networks and more. Or simply put, people + technology.
I also happen to live at ground zero for all this stuff, so when I spotted the spiraling lime-and-wasabi colored book at work and asked to borrow it, I knew it'd be an investment in timeliness and relevance.
What I like best about Groundswellis how authors Charlene Li and Josh Bernoff built out stories of real people facing the challenges of adopting groundswell in different ways, and each ending with actionable results you could act upon right now-- despite the fact that all the case studies are about established brands in the US. What I'll put to work right away are the concepts of measuring the effects of your groundswell efforts, as well as t...more
Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2.0, blogs, viral, social networks and more. Or simply put, people + technology.
I also happen to live at ground zero for all this stuff, so when I spotted the spiraling lime-and-wasabi colored book at work and asked to borrow it, I knew it'd be an investment in timeliness and relevance.
What I like best about Groundswellis how authors Charlene Li and Josh Bernoff built out stories of real people facing the challenges of adopting groundswell in different ways, and each ending with actionable results you could act upon right now-- despite the fact that all the case studies are about established brands in the US. What I'll put to work right away are the concepts of measuring the effects of your groundswell efforts, as well as t...more
