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Leadership 2.0

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Sharing discoveries from a groundbreaking study that separated the leadership skills that get results from those that are inconsequential or harmful, Leadership 2.0 introduces a new paradigm of leadership.

A passcode provides online access to the self-assessment edition of the bestselling 360° Refined™ leadership test. 360° Refined™ will show you where your leadership skills stand today and what you can do to begin maximizing them immediately. Your test results will:

- Reveal your scores for all 22 core and adaptive leadership skills.
- Reveal the specific behaviors responsible for your scores.
- Pinpoint which of the book's 100+ leadership strategies will increase your leadership skills the most.

In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us adapt and strike out ahead of the pack.

Leadership 2.0 delivers a step-by-step program for increasing 22 core and adaptive leadership skills. Core leadership skills (those that get people into leadership positions) will sharpen your saw, and adaptive leadership skills (those that set great leaders apart) will make you into the leader you've always wanted to be.

For the first time ever in a book, Drs. Bradberry and Greaves unveil TalentSmart's revolutionary leadership program to help you identify your skill levels, build your skills into strengths, and enjoy exemplary performance in the pursuit of important objectives. Trusted by upper-echelon leaders inside companies worldwide, the strategies in this book will take your leadership skills to bold new heights.

255 pages, Hardcover

First published October 8, 2012

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About the author

Travis Bradberry

33 books1,115 followers
Dr. Travis Bradberry is the award-winning author of the #1 best selling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart®⎯a consultancy that serves more than 75% of Fortune 500 companies and is the world’s leading provider of emotional intelligence tests and training.

His bestselling books have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.

Dr. Bradberry is a world-renowned expert in emotional intelligence who speaks regularly in corporate and public settings. Example engagements include Intel, Coca-Cola, Microsoft, Fortune Brands, Boston Scientific, the Fortune Growth Summit, The Conference Board: Learning from Legends, the American Society for Training and Development, the Society for Human Resource Management, and Excellence in Government.

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5 stars
227 (33%)
4 stars
213 (31%)
3 stars
166 (24%)
2 stars
43 (6%)
1 star
24 (3%)
Displaying 1 - 30 of 42 reviews
Profile Image for Sarah Beth.
898 reviews32 followers
March 13, 2013
This is another book that I read for work and is another example of a read that requires the reader to really be motivated to want to improve to get anything out of the text. I would describe this more as a manual or guide for success than a book to read straight through. Leadership 2.0 is broken up into multiple sections, each on a different leadership strategy. Each section ends with real world examples of two people who demonstrate the particular strategy, and two who fail to do so and what their coworkers have to say about it.

This book, like a similar book I read called Strengthsfinder 2.0, features a one use code in the book to take an online quiz to determine your strengths and weaknesses as a leader. I did enjoy taking the test, and found it to be accurate, yet I resent that I cannot lend my book to someone else. Each person must purchase their own copy in order to take advantage of the quiz. It seemed like a less than subtle way to fleece readers.

I do like some of the lessons learned from this book - anyone can learn to be a leader and, unlike IQ, everyone is capable of improving their Emotional Intelligence. Yet much of it seemed too common sense to be helpful or groundbreaking - have integrity, treat everyone fairly, communicate openly and honestly, listen to others, etc. I suppose these are all good reminders, and I did like the real life examples, yet I did expect more from this book than it really had to give.
Profile Image for Pam Holcomb.
17 reviews2 followers
January 23, 2013
Enjoyed the real-world examples more than the detailed explanations of the concepts. Seeing the idea through a different set of eyes, made all the difference. Adaptive leadership requires embracing change. I like it!
Profile Image for William Munn.
61 reviews22 followers
March 20, 2016
Good concepts. Execution... ok. Buy it, take the test, and review the findings. Get and understanding of the overview. There is value here but I'm not sure I'd recommend reading it cover to cover.

Definitely don't bother with the audiobook version.
48 reviews
January 6, 2013
It was a good quick read. I would call it more of a journal exercise to walk through a process of change. The tasks are very clear and the process seems to be effective.
Profile Image for Adam.
54 reviews
February 22, 2020
Many worthy examples, but otherwise doesn’t bring anything unprecedented. Might be helpful if you‘d apply it as rules:
1. Learn to manage your emotions.
2. Gather feedback, but final say is your own.
3. Analyze data, but keep bayes in mind.
4. Check data against data sources.
5. Know what drives your inclination.
6. Look at your decision from each angle.
7. Analyse what would happen if your decision would be wrong.
8. Do gut check.
9. Prepare for contengencies.

1. Speak to groups as individuals
2. Speak emotionally
3. Don’t prepare speech, but intention
4. Listen & don’t take notes
5. Don’t loose sight of the long term.
... etc.
so, I may not be within the right target group.
Profile Image for April.
67 reviews3 followers
May 15, 2017
3.5 stars. I read this for a Leadership class. The topic was interesting, it was laid-out in an easy-to-read format, and it was informative about leadership styles. I didn't totally love the self assessment, not because there was anything actually wrong with it, it just had some questions that didn't seem to be applicable to me or my role, so I got what I consider to be outliers on my assessment findings.
Minus 1.5 stars just because this wasn't the most *enjoyable* book to read. It was fine. It served its purpose. Reading for school isn't supposed to bring joy, I suppose, but I'm not giving extra stars if I don't get it 😊
Profile Image for James.
220 reviews2 followers
May 8, 2018

Core Leadership is...

Strategy - Talent hits a target that no one else can hit, but genius hits a target no one else can see. Strategy is knowing how to look ahead, spot the trends, and anticipate the course of action you will follow to maximize your success.

Action - An idea is a curious thing; it will not work unless you do. For most leaders, desire is not the factor that holds them back; it’s knowing how to execute.

Results - It’s a myth that hard work is enough to achieve results. Far too often obstacles are thrown in a leader’s path that require a special set of skills to reach the finish line.
Profile Image for Stephen Greco.
184 reviews2 followers
February 27, 2019
I give this book 1.5 stars. Personally, I did not find this book to be of particular useful. There are many other books on the topic of leadership that are far better than this book. I would recommend almost anything else. I only finished it because it was short. I felt like this book mainly gave superficial "cliff notes" on material that has been covered time and time again in other books and seminars. Pick something else.
Profile Image for Daron Yondem.
Author 6 books74 followers
August 22, 2020
Studying leadership for a while I can't say this a book you might find interesting if you are already acquainted with the general leadership literature. However, this is a perfect book to gift to anyone as a perfect starting guide to understand the latest research and how it can be applied to their lives.
4 reviews12 followers
December 29, 2021
A real let down. At best a checklist of topics for someone with leadership experience. I don’t see how it could help someone starting out. It gives no tools to work with, nor examples to learn from. Both for the inexperienced and the experienced it runs a reasonable risk of falling into the ‘checklist’ syndrome. Getting the form of leadership without the content.
Profile Image for Joe Anderson.
31 reviews6 followers
February 1, 2022
What I like most about the book is all the quick hit highlights on topics that I’ve read about in articles and other books. If I’m getting ready to talk to an employee and want to focus on a certain skill I can look up the topic before hand and remind myself of some perspective. I liked the emotional intelligence because it highlighted their previous book in a section of a chapter.
10 reviews5 followers
March 4, 2018
You don’t have to read it cover to cover. Use it more like a reference book. Do the test read your review. I loved the accuracy of the results and the ideas and strategies on how I can work to improve my skills
Profile Image for Mark Muckerman.
427 reviews25 followers
September 3, 2018
Solid and a decent book for new and developing leaders. If you're an experienced leader, this book, like most on the topic, offers more validation or alternative perspectives to current habits, vs. brand new revelations.

However, I've read many that are much worse.
Profile Image for Kevin McShane.
82 reviews1 follower
January 15, 2019
Good refresher on important leadership skills, but also "clickbait." The survey that comes with the book is limited but for more money, you can have your colleagues rate your for a fuller picture. Harumph.
Profile Image for Brandon Pettersen.
19 reviews1 follower
March 12, 2020
Much like Emotional Intelligence 2.0, I enjoyed the book, but a lot of it was duplicated from EI. I understand they’re written by the same people, but I was hoping for a lot more new material and not just a rehashing of what they had already published...
Profile Image for Vikki.
10 reviews
April 18, 2020
Great read for upcoming leaders

I wasn’t sure what to expect when I read this. It has great ideas for decision making and helps you to develop a process. Also liked that using your failures as lessons. I would give this to newly promoted persons who are first time leaders.
September 8, 2022
This definitely isn’t a read it from front to back type of book, but after taking the assessment associated with it, the text served as a good resource to learn more about my results and my peers’ results.
Profile Image for Sabari.
6 reviews
December 25, 2017
Not bad...but felt like a re-read of EI in many places. Would have rated higher if not for that.
247 reviews
December 27, 2018
Good, but I skimmed it as I didn't have a lot of time to read it before it was due for a class at work.
1 review
July 18, 2020
Great leadership book if you are time poor. Used to quickly highlight deficiencies and what I needed to work on.
Profile Image for Sabra.
958 reviews
July 22, 2021
Provided some good insights and a starting point for my continued growth as a leader
Profile Image for Mike Williams.
124 reviews7 followers
December 23, 2019
Solid read and interesting perspective on Bradberry's definition of leadership. Came away with a few new takeaways to implement, as well as reminders.
Profile Image for Amanda.
977 reviews9 followers
October 20, 2018
Leadership 2.0 begins by taking a leadership quiz. This highlights your leadership strengths and opportunities. The book then goes through and explains how you can turn your specific weaknesses into strengths. Recommended read.
Profile Image for Charmin.
815 reviews37 followers
December 30, 2022
1. When you show your people that you truly understand and care about how the decision impacts them, you show that you respect and value them rather than making them upset you don’t do something about it.

2. Your vision must balance being realistic and feasible with being audacious enough to drive people and get them to let go of their routines.
- Create systems that give your employees a voice and gather their input.

3. Having people set development goals that are written down and monitored gives them something tangible to pursue.

4. Courage:
- They need someone who can make difficult decisions and watch over them.
- Courage demands discipline and consistency.
- Courage requires letting go and allowing people to do their jobs.
- Courage requires letting go and allowing people to do their jobs.

5. Leaders who get people to love their jobs do so by being good stewards of information.

6. When your talking leads to people asking good questions, you know you’re on the right track.
- Your communication will be more persuasive and on point when you prepare your intent ahead of time.

7. Make a point of reaching out to people, and make yourself accessible so that people will reach out to you regardless of where your job takes you.
- Follow-through is about creating accountability.

8. It takes practice to really watch people as you interact with them, to get a good sense of what they are thinking and feeling.

9. People want to make an impact.
- Your people want something more valuable than money for their investment of time and energy in their work.

10. Leaders who are good stewards are authentic and straightforward in their dealings with others.
- Hire, develop, and promote people who bring widely different qualities to the table.
- The larger the gap between what you and others see, the more critical it is you work to understand it.
Profile Image for Suzanne Cody.
73 reviews
January 27, 2016
Great book on different values that make up a good leader. I liked the straight forward writing style of the authors and the real world examples they gave of a person who is really good at a particular trait and of someone who is not. I think people take many of these traits for granted...thinking that good leaders are born just knowing how to be this way. Some people are more natural at certain things. Some of this is just being aware of what is going on, how your staff is feeling/reacting and being proactive with your approach, thinking and acting. Many of these traits I am currently working on getting better at myself!

I especially liked the chapter on emotional IQ. And may check out the authors' other book focused solely on that concept.
Profile Image for Jim Tucker.
81 reviews
March 15, 2013
Personally, I did not find this book to be of particular use. The content is mostly a rehash of material that has been presented over and over in other texts. But the format is fresh and the quotes are neat.
Profile Image for Daniel Oon Yong Lin.
80 reviews10 followers
May 10, 2013
Leadership 2.0 is an important test. its a test to me because its centred around the survey that you would be taking on the website. The self test then tells you what are the factors you are weak in and those that you are strong in. I recommend this book
Displaying 1 - 30 of 42 reviews

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