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Speak Like a CEO: Secrets for Commanding Attention and Getting Results
An award-winning news anchor presents methods for better communication in any business environment During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO ,
240 pages, Hardcover
First published March 31, 2005
151 people are currently reading
808 people want to read
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Displaying 1 - 27 of 27 reviews
December 6, 2011
When you have been a public speaker for as long as I have and have spent so much time and money reading and researching educational material as much as I have, you begin to wonder with pride, arrogance and ignorance – Is there any book that can teach me something new?
Well, that is where Suzanne Bates slam your brains and your experience with masterpiece of her own.
With nuggets of information that range from her personal experience as a reporter and paid speaker, she streaks through years of experience and leaves you in absolute awe as to the number of pointers you were taught since as first set foot on the sacred hallowed ground of communication to the really finer touches that one needs to consider that transform and transcend an ordinary speaker into an extraordinary communicator.
I loved the various parts of this book - where she enumerated the importance of content, the words of wisdom one can gain only from 20 years of being paid as a speaker, the unassuming mistakes we make in front of the media, the superb 6 steps of self assessment, how to deal with quick thinking to dealing with audiences, the 98 percent solution to the crisp and candid summaries she decorated in chapter in the end.
The only downside to this book was the ‘sales-pitch’ that I felt she peppered all throughout the book – which I feel is become a very westernized concept of trainers and speakers, where they want you to know and know that you have to go only to them if you want to really know and know that they are the best for you. Honestly Suzanne, you didn’t have to convince me, simply because your book is and will be a classic for all ages.
All in all, wow – what a book.
I not only read it once – I made sure I read it three times until I soaked in every bit of what she had to share with me.
Brilliant book and a must read for all speakers, communicators and leaders.
Overall rating – 9/10.
Well, that is where Suzanne Bates slam your brains and your experience with masterpiece of her own.
With nuggets of information that range from her personal experience as a reporter and paid speaker, she streaks through years of experience and leaves you in absolute awe as to the number of pointers you were taught since as first set foot on the sacred hallowed ground of communication to the really finer touches that one needs to consider that transform and transcend an ordinary speaker into an extraordinary communicator.
I loved the various parts of this book - where she enumerated the importance of content, the words of wisdom one can gain only from 20 years of being paid as a speaker, the unassuming mistakes we make in front of the media, the superb 6 steps of self assessment, how to deal with quick thinking to dealing with audiences, the 98 percent solution to the crisp and candid summaries she decorated in chapter in the end.
The only downside to this book was the ‘sales-pitch’ that I felt she peppered all throughout the book – which I feel is become a very westernized concept of trainers and speakers, where they want you to know and know that you have to go only to them if you want to really know and know that they are the best for you. Honestly Suzanne, you didn’t have to convince me, simply because your book is and will be a classic for all ages.
All in all, wow – what a book.
I not only read it once – I made sure I read it three times until I soaked in every bit of what she had to share with me.
Brilliant book and a must read for all speakers, communicators and leaders.
Overall rating – 9/10.
January 30, 2022
Muy bueno. Sencillo y directo al grano porque reconoce la importancia de tener ayuda y saber comunicarse como CEO.
May 26, 2024
There are a multitude of books about improving public speaking, presenting, and communication abilities, but what I appreciated most about Speak Like a CEO is that it stressed repeatedly that the only way to really improve is lots and lots of practice. This can be practice with a coach-for-hire (Bates is a coach herself and plugs her services throughout), practice with people already in your life at work or at home who are willing to give you honest feedback, or practice by yourself with recording yourself speaking, self-evaluating, and working to improve. While I was reading a library copy, I can see the value in owning a physical copy of this book just for the exercises included.
Besides "practice, practice, practice," my other big takeaway from this book is the concept of putting your audience's needs first and foremost when planning your speech's content and agenda. Obvious but so often overlooked.
Besides "practice, practice, practice," my other big takeaway from this book is the concept of putting your audience's needs first and foremost when planning your speech's content and agenda. Obvious but so often overlooked.
September 19, 2025
TBA use for BT stuff meh
Notes:
- Think about the leaders you admire. What sets them apart? Chances are, it's their communication skills. Great communicators naturally rise to leadership because they have the ability to articulate a clear vision, inspire action, and motivate others. These are the people who can make their message resonate, whether through quiet strength or infectious energy
- Each leader communicates differently, in a way that feels authentic to them. It’s not about following a script – it’s about speaking from the heart. When leaders are genuine, people listen. That’s the key to powerful communication: being true to yourself
- What sets great leaders apart is their ability to communicate authentically.
- Authentic communication helps build trust and credibility with teams, stakeholders, and the public.
- A study by Bates Communication found that to be perceived as an authentic and powerful leader, you need to project integrity, vision, emotional intelligence, clarity, and follow-through. To do this effectively, leaders need to be open and share a bit of themselves, being vulnerable when necessary. This authenticity is what earns the trust and loyalty of their teams.
- The key is to view your communication abilities as assets. Start by assessing your communication style – ask for feedback, listen carefully, and look for opportunities to improve. Every chance to speak, whether it’s a weekly meeting or a high-stakes presentation, is a chance to refine your skills and grow your influence.
- Secret number one: talk about big ideas. Every speech or presentation should center around one big idea. Big ideas stick with people and have a life of their own. You don’t need to overcomplicate it.
- Secret number two for impactful speeches is to speak in the moment. While preparation is crucial, the moments that often resonate most are those that feel authentic and timely. Look at leaders like Barack Obama – he had prepared speeches, but his off-the-cuff remarks often captured the moment’s emotion.
- Secret number three is this: keep It simple. Complicated messages get lost. When your message is simple and clear, it’s more likely to be remembered and acted upon
- Employees want leaders who are transparent, even when the news isn’t good.
change the above so that its more about leadership teams
- People follow leaders who can balance realism with optimism, inspiring them to believe in better outcomes.
- secret number eight, which is to stand for something. As CEO, you are the embodiment of your company’s mission. Every word and action should reflect that. When you stand for something meaningful, people will rally behind you
Speeches:
- Start with a story. One of the most effective ways to captivate an audience is by telling a story. It should have conflict, suspense, and detail that naturally introduces your topic. Don’t be afraid to share something personal – it helps the audience feel connected to you. But avoid making yourself the hero of the story. Instead, focus on how the experience shaped your perspective. This balance keeps you relatable without coming across as arrogant.
- As well as having a story, you’ll need to talk about your audience. A great speech isn’t a monologue; it’s a conversation. Show your audience you’re speaking to them, not at them. Reference their city, their company, or their contributions. If you can, mention specific people or projects.
- Facts can also add weight to the message in your speech – as long as you bring them to life.
- Use words like "you," "yours," "ours," and "us" to show the audience you're on the same team.
- Phrases like “The most valuable lesson here is” or “It’s important to clarify” cue an audience to pay attention to your next point. Flags are especially useful when you want to emphasize a critical message.
Notes:
- Think about the leaders you admire. What sets them apart? Chances are, it's their communication skills. Great communicators naturally rise to leadership because they have the ability to articulate a clear vision, inspire action, and motivate others. These are the people who can make their message resonate, whether through quiet strength or infectious energy
- Each leader communicates differently, in a way that feels authentic to them. It’s not about following a script – it’s about speaking from the heart. When leaders are genuine, people listen. That’s the key to powerful communication: being true to yourself
- What sets great leaders apart is their ability to communicate authentically.
- Authentic communication helps build trust and credibility with teams, stakeholders, and the public.
- A study by Bates Communication found that to be perceived as an authentic and powerful leader, you need to project integrity, vision, emotional intelligence, clarity, and follow-through. To do this effectively, leaders need to be open and share a bit of themselves, being vulnerable when necessary. This authenticity is what earns the trust and loyalty of their teams.
- The key is to view your communication abilities as assets. Start by assessing your communication style – ask for feedback, listen carefully, and look for opportunities to improve. Every chance to speak, whether it’s a weekly meeting or a high-stakes presentation, is a chance to refine your skills and grow your influence.
- Secret number one: talk about big ideas. Every speech or presentation should center around one big idea. Big ideas stick with people and have a life of their own. You don’t need to overcomplicate it.
- Secret number two for impactful speeches is to speak in the moment. While preparation is crucial, the moments that often resonate most are those that feel authentic and timely. Look at leaders like Barack Obama – he had prepared speeches, but his off-the-cuff remarks often captured the moment’s emotion.
- Secret number three is this: keep It simple. Complicated messages get lost. When your message is simple and clear, it’s more likely to be remembered and acted upon
- Employees want leaders who are transparent, even when the news isn’t good.
change the above so that its more about leadership teams
- People follow leaders who can balance realism with optimism, inspiring them to believe in better outcomes.
- secret number eight, which is to stand for something. As CEO, you are the embodiment of your company’s mission. Every word and action should reflect that. When you stand for something meaningful, people will rally behind you
Speeches:
- Start with a story. One of the most effective ways to captivate an audience is by telling a story. It should have conflict, suspense, and detail that naturally introduces your topic. Don’t be afraid to share something personal – it helps the audience feel connected to you. But avoid making yourself the hero of the story. Instead, focus on how the experience shaped your perspective. This balance keeps you relatable without coming across as arrogant.
- As well as having a story, you’ll need to talk about your audience. A great speech isn’t a monologue; it’s a conversation. Show your audience you’re speaking to them, not at them. Reference their city, their company, or their contributions. If you can, mention specific people or projects.
- Facts can also add weight to the message in your speech – as long as you bring them to life.
- Use words like "you," "yours," "ours," and "us" to show the audience you're on the same team.
- Phrases like “The most valuable lesson here is” or “It’s important to clarify” cue an audience to pay attention to your next point. Flags are especially useful when you want to emphasize a critical message.
January 2, 2008
Apakah Anda ingin menjadi seorang CEO?
Tahukah Anda bahwa ternyata bercerita bisa merupakan salah satu jalan untuk belajar menjadi CEO?
Bila CEO adalah cita-cita Anda, maka Anda perlu belajar tentang dasar menjadi seorang CEO yang hebat, yaitu berbicara atau berkomunikasi layaknya pemimpin. Tidak ada orang yang terlahir dengan kemampuan berbicara yang baik. Berbicara adalah ketrampilan yang dipelajari. Salah satu cara untuk belajar berbicara adalah bercerita, karena bercerita bisa menjadi salah satu cara menginspirasi dan memotivasi orang.
Mengapa Anda harus bisa berbicara atau berkomunikasi dengan baik?
Fakta membuktikan ternyata orang yang paling pintar tidak selalu orang yang mencapai puncak. Orang yang mencapai puncak adalah orang yang bisa berkomunikasi dengan baik sehingga bisa menyampaikan ide atau visi besar dengan cara yang sederhana dan mudah dimengerti, berbagi kebijaksanaan, memotivasi orang lain untuk bertindak, dan membangun hubungan serta mengembangkan jaringannya, tidak hanya berbekal pengalaman dan kemampuan teknis saja.
Nah, bagaimana cara berkomunikasi yang baik?
Suzzane Bates dalam bukunya Speak Like a CEO ini, mengupas tentang komunikasi sebagai dasar untuk menjadi pemimpin yang berhasil. Memimpin adalah berkomunikasi. Tugas pemimpin bukanlah melakukan, tetapi mengkomunikasikan apa yang harus dilakukan dengan berkualitas dan dengan cara Anda. Jadi, hal penting yang dibutuhkan untuk berbicara atau berkomunikasi dengan baik adalah PERSIAPAN dan GAYA AUTENTIK Anda, tanpa perlu meniru orang lain. Kebanyakan pemimpin yang berbicara dengan baik pada awalnya adalah pemula, namun mereka memilih untuk menjadi pembicara yang baik dengan menetapkan waktu sasaran, komitmen untuk mencapainya. Rahasia seorang CEO dan pemimpin sukses yang berbicara dengan baik adalah berbicara tentang sesuatu yang besar, pada saat yang tepat, sederhana, jujur, optimis, nyata, mewakili sesuatu, dan berfokus pada masa depan.
Speak Like a CEO ini juga menunjukkan pada anda bagaimana:
1.Menemukan gaya Anda yang autentik dalam berkomunikasi
2.Mengatasi tekanan, membuat suasana santai dan nyaman, serta mengunci perhatian pendengar
3.Berhasil dalam pidato, presentasi, wawancara media, sesi tanya jawab,rapat bisnis, dan debat publik
4.Membuat rencana langkah-langkah sederhana agar dapat menguasai semua aspek berbicara
Buku setebal 261 halaman ini dikemas Bates dengan bahasa yang menarik, mudah dimengerti, dan tidak berkesan menggurui. Speak Like a CEO ini bukan hanya berbicara tentang teori, namun juga disertai dengan teknik dan langkah-langkah latihan yang telah banyak membantu kliennya untuk menjadi komunikator yang luar biasa, tips-tips yang menarik dan bermanfaat, serta contoh dan pengalaman dari para pemimpin-pemimpin sukses. Bates juga memberi Anda kesempatan untuk belajar dan mengambil inspirasi dari saran serta pengalaman para pemimpin besar seperti Collin Powel, Oprah Winfrey, Rudolph Giuliani, Hillary Clinton, Abraham Lincoln, dan masih banyak lagi.
Anda ingin menjadi CEO/pemimpin sukses?? Belajarlah dari buku Speak like a CEO sekarang juga !!!
Judul : Speak Like A CEO
Kuasai Keahlian Bicara Seorang CEO
Author : Suzanne Bates
Tebal : 261 halaman
Penerbit: BIP
Tahukah Anda bahwa ternyata bercerita bisa merupakan salah satu jalan untuk belajar menjadi CEO?
Bila CEO adalah cita-cita Anda, maka Anda perlu belajar tentang dasar menjadi seorang CEO yang hebat, yaitu berbicara atau berkomunikasi layaknya pemimpin. Tidak ada orang yang terlahir dengan kemampuan berbicara yang baik. Berbicara adalah ketrampilan yang dipelajari. Salah satu cara untuk belajar berbicara adalah bercerita, karena bercerita bisa menjadi salah satu cara menginspirasi dan memotivasi orang.
Mengapa Anda harus bisa berbicara atau berkomunikasi dengan baik?
Fakta membuktikan ternyata orang yang paling pintar tidak selalu orang yang mencapai puncak. Orang yang mencapai puncak adalah orang yang bisa berkomunikasi dengan baik sehingga bisa menyampaikan ide atau visi besar dengan cara yang sederhana dan mudah dimengerti, berbagi kebijaksanaan, memotivasi orang lain untuk bertindak, dan membangun hubungan serta mengembangkan jaringannya, tidak hanya berbekal pengalaman dan kemampuan teknis saja.
Nah, bagaimana cara berkomunikasi yang baik?
Suzzane Bates dalam bukunya Speak Like a CEO ini, mengupas tentang komunikasi sebagai dasar untuk menjadi pemimpin yang berhasil. Memimpin adalah berkomunikasi. Tugas pemimpin bukanlah melakukan, tetapi mengkomunikasikan apa yang harus dilakukan dengan berkualitas dan dengan cara Anda. Jadi, hal penting yang dibutuhkan untuk berbicara atau berkomunikasi dengan baik adalah PERSIAPAN dan GAYA AUTENTIK Anda, tanpa perlu meniru orang lain. Kebanyakan pemimpin yang berbicara dengan baik pada awalnya adalah pemula, namun mereka memilih untuk menjadi pembicara yang baik dengan menetapkan waktu sasaran, komitmen untuk mencapainya. Rahasia seorang CEO dan pemimpin sukses yang berbicara dengan baik adalah berbicara tentang sesuatu yang besar, pada saat yang tepat, sederhana, jujur, optimis, nyata, mewakili sesuatu, dan berfokus pada masa depan.
Speak Like a CEO ini juga menunjukkan pada anda bagaimana:
1.Menemukan gaya Anda yang autentik dalam berkomunikasi
2.Mengatasi tekanan, membuat suasana santai dan nyaman, serta mengunci perhatian pendengar
3.Berhasil dalam pidato, presentasi, wawancara media, sesi tanya jawab,rapat bisnis, dan debat publik
4.Membuat rencana langkah-langkah sederhana agar dapat menguasai semua aspek berbicara
Buku setebal 261 halaman ini dikemas Bates dengan bahasa yang menarik, mudah dimengerti, dan tidak berkesan menggurui. Speak Like a CEO ini bukan hanya berbicara tentang teori, namun juga disertai dengan teknik dan langkah-langkah latihan yang telah banyak membantu kliennya untuk menjadi komunikator yang luar biasa, tips-tips yang menarik dan bermanfaat, serta contoh dan pengalaman dari para pemimpin-pemimpin sukses. Bates juga memberi Anda kesempatan untuk belajar dan mengambil inspirasi dari saran serta pengalaman para pemimpin besar seperti Collin Powel, Oprah Winfrey, Rudolph Giuliani, Hillary Clinton, Abraham Lincoln, dan masih banyak lagi.
Anda ingin menjadi CEO/pemimpin sukses?? Belajarlah dari buku Speak like a CEO sekarang juga !!!
Judul : Speak Like A CEO
Kuasai Keahlian Bicara Seorang CEO
Author : Suzanne Bates
Tebal : 261 halaman
Penerbit: BIP
November 9, 2024
Suzanne Bates' "Speak Like a CEO" emphasizes that powerful communication is about authenticity, clarity, and connecting with people. Great leaders, Bates explains, rise through their ability to inspire, motivate, and express their vision naturally. She argues that true impact comes from finding one's unique voice and communicating with sincerity, which builds trust and respect among teams, stakeholders, and the public.
Central to Bates' approach is the idea that leaders communicate in a way that feels real to them—without following a strict formula or script. Instead, they find their personal voice, speak from the heart, and adapt their style for different contexts. This authenticity, Bates notes, is what enables CEOs like Mike Eskew of UPS to foster genuine connections through daily conversations, meetings, and media engagements.
Bates outlines eight key communication strategies used by top leaders:
1. Focus on Big Ideas: CEOs communicate around clear, powerful concepts, like Abraham Lincoln’s emphasis on liberty in the Gettysburg Address.
2. Speak in the Moment: While prepared, impactful communicators allow room for spontaneity, as seen in Barack Obama’s ability to capture moments authentically.
3. Keep It Simple: Clear, straightforward messages resonate more deeply than complex ones.
4. Be Honest: Transparent communication builds trust, even when the news isn’t good.
5. Stay Optimistic: Balancing honesty with optimism inspires confidence.
6. Look to the Future: Leaders guide by highlighting shared goals and what lies ahead.
7. Be Relatable: Authenticity and humor break down barriers and foster connection.
8. Stand for Something: Leaders personify their company’s mission, making every message meaningful.
Bates also discusses essential skills for giving speeches, leading meetings, and handling media engagements:
- In speeches, CEOs use storytelling, humor, and personal anecdotes to connect with their audience. They keep messages simple and relatable, often using analogies to explain complex ideas.
- For meetings, Bates recommends a clear, concise agenda, balanced participation, and flexibility for productive discussions. CEOs should foster diverse input and know when to step in to guide consensus.
- In media interactions, Bates advises on techniques like “flagging” key points and using “bridges” to steer conversations back to core messages. She discourages “no comment” responses, instead suggesting open, but controlled, communication.
Overall, "Speak Like a CEO" offers a roadmap for leaders to communicate with purpose and integrity, turning every interaction into an opportunity to inspire and guide.
Central to Bates' approach is the idea that leaders communicate in a way that feels real to them—without following a strict formula or script. Instead, they find their personal voice, speak from the heart, and adapt their style for different contexts. This authenticity, Bates notes, is what enables CEOs like Mike Eskew of UPS to foster genuine connections through daily conversations, meetings, and media engagements.
Bates outlines eight key communication strategies used by top leaders:
1. Focus on Big Ideas: CEOs communicate around clear, powerful concepts, like Abraham Lincoln’s emphasis on liberty in the Gettysburg Address.
2. Speak in the Moment: While prepared, impactful communicators allow room for spontaneity, as seen in Barack Obama’s ability to capture moments authentically.
3. Keep It Simple: Clear, straightforward messages resonate more deeply than complex ones.
4. Be Honest: Transparent communication builds trust, even when the news isn’t good.
5. Stay Optimistic: Balancing honesty with optimism inspires confidence.
6. Look to the Future: Leaders guide by highlighting shared goals and what lies ahead.
7. Be Relatable: Authenticity and humor break down barriers and foster connection.
8. Stand for Something: Leaders personify their company’s mission, making every message meaningful.
Bates also discusses essential skills for giving speeches, leading meetings, and handling media engagements:
- In speeches, CEOs use storytelling, humor, and personal anecdotes to connect with their audience. They keep messages simple and relatable, often using analogies to explain complex ideas.
- For meetings, Bates recommends a clear, concise agenda, balanced participation, and flexibility for productive discussions. CEOs should foster diverse input and know when to step in to guide consensus.
- In media interactions, Bates advises on techniques like “flagging” key points and using “bridges” to steer conversations back to core messages. She discourages “no comment” responses, instead suggesting open, but controlled, communication.
Overall, "Speak Like a CEO" offers a roadmap for leaders to communicate with purpose and integrity, turning every interaction into an opportunity to inspire and guide.
March 21, 2017
The ingredients to commanding attention in one book
Bates does a good job of explaining the mannerisms and presentation of an effective leader and communicator for organizations both internally and externally minus the fluff. This is a no-nonsense guide on how to become a leader or improve upon your existing leadership and communication acumen. As the Group CEO of Brier & Thorn, effective communication across our numerous markets, communicating risk to our clients, as well as when presenting at conferences is vital to my role in the firm. I recommend this not only to all of you, but also to the partners in our firm as recommended reading.
Bates does a good job of explaining the mannerisms and presentation of an effective leader and communicator for organizations both internally and externally minus the fluff. This is a no-nonsense guide on how to become a leader or improve upon your existing leadership and communication acumen. As the Group CEO of Brier & Thorn, effective communication across our numerous markets, communicating risk to our clients, as well as when presenting at conferences is vital to my role in the firm. I recommend this not only to all of you, but also to the partners in our firm as recommended reading.
August 16, 2024
So important to continue to uplevel ur business acumen and continue to grow your skillset, been wanting to work on my executive presence and this book hit the itch found myself referring to this book multiple times in the last few weeks. Also listened to it and it was an easy listen in a car ride
July 23, 2017
Extensive list of why and how to speak well as a leader.
September 30, 2019
Good advice, but it just repeats the advice over and over (even though some of that advice is not to do that...) Could have been a 20 page brochure and still hit the same notes.
May 13, 2021
Basic executive communication tricks
January 3, 2022
Good coaching book. Lots of helpful points. Enjoyed reading it. Loved the quotes - plenty of them throughout the book.
Read
February 12, 2022useful worth a read.
October 8, 2024
Great book! Awesome tips within it
June 24, 2025
This was a great audiobook for me, gave me some confidence and ideas for success. Highly recommend it for anybody who may be a leader, or just want to listen to a good book.
February 10, 2025
Page XV: "Trust creates willingness. Willingness creates successful organization.
Page XVI: "People must believe in you to be willing to follow."
Page 47: "Only the prepared speaker deserves to be confident." - Dale Carnegie, American Author and Trainer
Page 48: Don't wait - your time will come. If you want to lead the company, you should never underestimate the importance of public speaking. You will be judged by the way you handle the hot seat. The judgement day isn't six months before they decide to make you CEO. Judgement days happen all along the way. Be ready long before you have to be ready.
Page 49: At the CEO level, clarity is king/queen. Respect yourself and your audience by taking time to think it through before you get there.
Page 61: "What do you really believe in or feel passionate about? It doesn't hurt, once a year, to take time to write down the things that really matter to you. Your beliefs are your core, and when you allow others to see those inner beliefs, you win friends and build trust. Sharing your beliefs is one of the most authentic things you can do."
Page 61: "I don't worry about being liked. The most important thing in life is not being liked. The most important thing is being true to who you really are."
Page 63: "You have to be consistent. Consistency is reassuring. The world is too unpredictable. Leaders should not be.
Page 77: "I'm a great believer in luck, and I find the harder I work, the more I have of it."
Page 86: What else can you do? - As you check off the items on your project to-do lists, you may want to have resources to help you. You can assemble a team, hire a coach, read books, or enroll in classes. The rest of this chapter has advice on how to find and use those resources.
Page 87: You should also have a good chemistry with a coach, speechwriter, or trainer. Coaching is a personal endeavor. Share your concerns honestly with candidates and see how they respond. See if they are constructive and still candid. You want support and honesty in equal parts.
Page 88: There are many places where you can find communication skills courses, including industry conferences, public seminars, and professional associations. You never know what you might pick up that will make all the difference in your personal development plan.
Page 92: There are several elements that will bring your speech alive and make it interesting. Those elements include the following: stories, audience, humor, analogies, startling facts, anecdotes, current events.
Page 93: ...One caution: avoid making yourself the central character of the first story. That can come across as arrogant or self-centered. Speaker, author, and storyteller Marcia Reynolds taught me, "In the beginning of your speech, you have not yet earned the right to focus on yourself."
Page 95: "Intelligence is measured by a sense of humor." - Roger Marino, Founder, EMC
Page 114: "I think it's that how you say it matters," said Phil. "I tell people in our organization that it's not what they think they say to someone; it's what that person hears," said Phil.
Page XVI: "People must believe in you to be willing to follow."
Page 47: "Only the prepared speaker deserves to be confident." - Dale Carnegie, American Author and Trainer
Page 48: Don't wait - your time will come. If you want to lead the company, you should never underestimate the importance of public speaking. You will be judged by the way you handle the hot seat. The judgement day isn't six months before they decide to make you CEO. Judgement days happen all along the way. Be ready long before you have to be ready.
Page 49: At the CEO level, clarity is king/queen. Respect yourself and your audience by taking time to think it through before you get there.
Page 61: "What do you really believe in or feel passionate about? It doesn't hurt, once a year, to take time to write down the things that really matter to you. Your beliefs are your core, and when you allow others to see those inner beliefs, you win friends and build trust. Sharing your beliefs is one of the most authentic things you can do."
Page 61: "I don't worry about being liked. The most important thing in life is not being liked. The most important thing is being true to who you really are."
Page 63: "You have to be consistent. Consistency is reassuring. The world is too unpredictable. Leaders should not be.
Page 77: "I'm a great believer in luck, and I find the harder I work, the more I have of it."
Page 86: What else can you do? - As you check off the items on your project to-do lists, you may want to have resources to help you. You can assemble a team, hire a coach, read books, or enroll in classes. The rest of this chapter has advice on how to find and use those resources.
Page 87: You should also have a good chemistry with a coach, speechwriter, or trainer. Coaching is a personal endeavor. Share your concerns honestly with candidates and see how they respond. See if they are constructive and still candid. You want support and honesty in equal parts.
Page 88: There are many places where you can find communication skills courses, including industry conferences, public seminars, and professional associations. You never know what you might pick up that will make all the difference in your personal development plan.
Page 92: There are several elements that will bring your speech alive and make it interesting. Those elements include the following: stories, audience, humor, analogies, startling facts, anecdotes, current events.
Page 93: ...One caution: avoid making yourself the central character of the first story. That can come across as arrogant or self-centered. Speaker, author, and storyteller Marcia Reynolds taught me, "In the beginning of your speech, you have not yet earned the right to focus on yourself."
Page 95: "Intelligence is measured by a sense of humor." - Roger Marino, Founder, EMC
Page 114: "I think it's that how you say it matters," said Phil. "I tell people in our organization that it's not what they think they say to someone; it's what that person hears," said Phil.
December 15, 2011
"When you have been a public speaker for as long as I have and have spent so much time and money reading and researching educational material as much as I have, you begin to wonder with pride, arrogance and ignorance Is there any book that can teach me something new?
Well, that is where Suzanne Bates slam your brains and your experience with masterpiece of her own.
With nuggets of information that range from her personal experience as a reporter and paid speaker, she streaks through years of experience and leaves you in absolute awe as to the number of pointers you were taught since as first set foot on the sacred hallowed ground of communication to the really finer touches that one needs to consider that transform and transcend an ordinary speaker into an extraordinary communicator.
I loved the various parts of this book where she enumerated the importance of content, the words of wisdom one can gain only from 20 years of being paid as a speaker, the unassuming mistakes we make in front of the media, the superb 6 steps of self assessment, how to deal with quick thinking to dealing with audiences, the 98 percent solution to the crisp and candid summaries she decorated in chapter in the end.
The only downside to this book was the ˜sales-pitch™ that I felt she peppered all throughout the book “ which I feel is become a very westernized concept of trainers and speakers, where they want you to know and know that you have to go only to them if you want to really know and know that they are the best for you. Honestly Suzanne, you didn'™t have to convince me, simply because your book is and will be a classic for all ages.
All in all, wow!“ what a book.
I not only read it once I made sure I read it three times until I soaked in every bit of what she had to share with me.
Brilliant book and a must read for all speakers, communicators and leaders.
Overall rating 9/10."
Well, that is where Suzanne Bates slam your brains and your experience with masterpiece of her own.
With nuggets of information that range from her personal experience as a reporter and paid speaker, she streaks through years of experience and leaves you in absolute awe as to the number of pointers you were taught since as first set foot on the sacred hallowed ground of communication to the really finer touches that one needs to consider that transform and transcend an ordinary speaker into an extraordinary communicator.
I loved the various parts of this book where she enumerated the importance of content, the words of wisdom one can gain only from 20 years of being paid as a speaker, the unassuming mistakes we make in front of the media, the superb 6 steps of self assessment, how to deal with quick thinking to dealing with audiences, the 98 percent solution to the crisp and candid summaries she decorated in chapter in the end.
The only downside to this book was the ˜sales-pitch™ that I felt she peppered all throughout the book “ which I feel is become a very westernized concept of trainers and speakers, where they want you to know and know that you have to go only to them if you want to really know and know that they are the best for you. Honestly Suzanne, you didn'™t have to convince me, simply because your book is and will be a classic for all ages.
All in all, wow!“ what a book.
I not only read it once I made sure I read it three times until I soaked in every bit of what she had to share with me.
Brilliant book and a must read for all speakers, communicators and leaders.
Overall rating 9/10."
July 1, 2019
I'm reading this book 14 years after it was written. It was written in an era where there was no social media or internet queries to respond to.
Despite all that, the principles remained the same for speaking well to an audience. Susan shared timeless principles on speaking confidently and well. The gist is that one must never skin on the preparation involved.
Since this book, many more have been written reflecting the current practices and environment we are in.
Good read for anyone wanting to revisit the past and understand the key principles to speaking well.
Despite all that, the principles remained the same for speaking well to an audience. Susan shared timeless principles on speaking confidently and well. The gist is that one must never skin on the preparation involved.
Since this book, many more have been written reflecting the current practices and environment we are in.
Good read for anyone wanting to revisit the past and understand the key principles to speaking well.
February 27, 2012
Chapter 1
This first chapter uses a few compelling examples to build the argument that to be a good leader, you must be able to communicate clearly to those who need the information that you have. The outline of the top 10 assets of a good leader I found better serving than the individual survey answers that were used to build the argument. Overall, it provided a sound argument and provided the motivation to read on...
This first chapter uses a few compelling examples to build the argument that to be a good leader, you must be able to communicate clearly to those who need the information that you have. The outline of the top 10 assets of a good leader I found better serving than the individual survey answers that were used to build the argument. Overall, it provided a sound argument and provided the motivation to read on...
Currently reading
June 6, 2007This book helps me better communicate!
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March 21, 2010Kyle
May 18, 2011
Good guidance on various speaking engagements for senior managers.
April 29, 2011
A bit long winded but overall good points on improving speaking in a variety of business settings.
February 8, 2014
Good book
February 24, 2016
If you want to build a strong brand using communication as your skill, this is the book to read.
Want to read
October 27, 20091). Edisi "salinan-lembut" (?)
2). Tarikh salin 27 Oktober 2009.
2). Tarikh salin 27 Oktober 2009.
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May 19, 2019Be visible and communicate frequently
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