The Popcorn Report

by Faith Popcorn

Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now.

00-01 William Allen White Children's Book Award Masterlist

Genres: Business, Nonfiction, Society

288 pages, Paperback

First published January 1, 1979

Reviews

[Denise Mitnick · Rating 4 out of 5]

She's unorthodox and right on with her hypotheses.

[Nick Woodall · Rating 5 out of 5]

This book was spot-on! Faith Popcorn really did a great job in describing future events and how they would affect our lives. She was pretty close to getting it all right.

[Ginger Heskett]

I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/14355255

[Paulo Reimann · Rating 2 out of 5]

Lost the tempo

Probably my rating is unfair. The required reading was about 1992 max 3...and I did it about now 2017. Childish and obvious. Some megatrends are interesting.

[Lynne Tull · Rating 4 out of 5]

I read and journaled about this book at the end of 1996. It was publishing in 1991 Here are my notes.
"Paths to the Future"
1. Cocooning in a new decade
2. Fantasy adventure
3. Small indulgences
4. Egonomics
5. Cashing out
6. Downsizing
7. Staying alive
8. The Vigilante Consumer
9. 99 Lives
10. S.O.S.- Save Our Society

She wrote a follow-up to this book in 1996, "Clicking".

[Genesis · Rating 5 out of 5]

Published in 1991, The Popcorn Report is still one of the classic marketing books everybody should read. The trends are what they are now, and it's based on scientific research and further studies. These top ten trends listed still reflect the future of businesses, and start-ups, even small-to-medium enterprises.

[Steve Coscia · Rating 3 out of 5]

Faith Popcorn predicted much of our new world back in the early 1990s. Social concepts such as cocooning and the search for fantasy/adventure were in this book. Amazing.

[Pratik Burman · Rating 4 out of 5]

First book that was mentioned during my MBA... Well written... bite size chapters... great consulting examples...