Why Sell Lies When The Truth Is Free

by Carlos Wallace, Liz Faublas-Wallace

In the critically acclaimed page-turner, "Why Sell Lies When the Truth Is Free," the author thrusts readers into the intricate world of Martin, a charismatic politician who champions a pro-life agenda while grappling with a private struggle that threatens to unravel his carefully crafted campaign.

As Martin publicly advocates for the sanctity of life, he finds himself entangled in a web of conflicting emotions when his wife, a victim of sexual assault, becomes pregnant. Caught between his political convictions and personal turmoil, Martin must confront the darkest corners of his soul when he demands that his wife end the pregnancy.

As the relentless pressure of his public image builds and veiled lies unravel, "Why Sell Lies When the Truth Is Free" pulls readers into the intricate dynamics of family, love, and personal identity in the face of racism and mental health challenges.

"Why Sell Lies When the Truth Is Free" delves deep into the complexities of morality and resilience, challenging readers to confront their perceptions of truth and deception in a world where the line between the two is blurred.

274 pages, Kindle Edition

Published April 7, 2024

About the author

Carlos Wallace is a bestselling author, cultural strategist, entrepreneur, and community leader whose work sits at the intersection of truth telling, personal transformation, and cultural empowerment. A 2025 Pulitzer Prize nominee, he has built a reputation as a powerful voice for resilience, leadership, and social responsibility.
He is the author of the bestselling works Why Sell Lies When the Truth Is Free, Life Is Not Complicated - YOU ARE, and The Other 99 T.Y.M.E.S., books that have been adopted into psychology and behavioral studies curricula across colleges and universities. His writing has inspired television projects, including the award-winning talk show The Other 99 T.Y.M.E.S.: Count Your Blessings, which earned multiple Telly and Communicator Awards.

Carlos is the President and CEO of Sol-Caritas, a national entertainment and social impact company that blends artistic expression with philanthropy. His work has supported more than one hundred nonprofit organizations and continues to drive cultural conversations through poetry, film, community events, and leadership initiatives. He also serves as Chairman of the Development and Philanthropy Board for the Brailsford College of Arts and Sciences at Prairie View A&M University, helping shape donor engagement, student support, and long-term institutional growth.

A proud Navy veteran, Carlos is deeply committed to advocacy and mentorship, particularly for young people, veterans, and emerging leaders. He has been honored with recognition including the Youth Empowerment Champion Award from The Shades of Blue Project, the Circle of Excellence Criminal Justice Award, the Service Award from Top Ladies of Distinction, Inc., and a Certificate of Congressional Recognition for his contributions to education, cultural engagement, and community development.

Carlos’ philanthropic work also includes serving as President of The Alice Wallace Foundation, where he continues a family legacy of service, scholarship, and cultural stewardship.

He divides his time between Houston and New York with his wife, award winning journalist, anchor, and children’s book author Liz Faublas-Wallace.

Reviews

[READER VIEWS · Rating 4 out of 5]

The first thing I noticed when I picked up Carlos Wallace’s “Why Sell Lies When the Truth Is Free” was how beautiful it was to look at. The mix of photos, drawings, and short chapters, highlighting various fonts according to importance, was not like anything I’d seen before. The story seems to be a memoir, at first, but we learn the narrator’s name is Marty Ruane and he is a white man from Paducah, Kentucky. (The author is from Texas.) The book lays bare the struggles he has with his family legacy as well as those of his wife, a Black woman from Chicago named Alicen.

The physical layout of the book, in addition to being pleasing to the eye, actually enhances the reading experience. The chapters are short and easily digested. There are significant jumps in time from chapter to chapter, but the illustrations and photos help us fill in the blanks. Variations in font size and heaviness point out the most important points to carry into the next chapter, and each chapter heading contains an appropriate quote from a well-known thinker. The total effect is epigrammatic – the story can almost be understood as a series of photographs, leaving the reader to puzzle out the relationship between them and fill in the missing pieces.

For me, the approach lent the text an emotional punch that standard text cannot match. I didn’t just read about betrayal; I felt it deep in my guts. The sweet feeling of falling in love is equally well presented, and fear, confusion, and contentment are handled just as effectively.

Marty and Alicen met in a psychology class, and I laughed out loud when one of this author’s earlier books was slyly mentioned as an indispensable psychology text! On a more serious note, both inside the classroom and beyond it, they learn the importance of truth – the entire truth. While they are studying it theoretically in class, being a mixed-race couple on a Southern university campus brings the lessons up front and center in their lives.

It wouldn’t be much of a story without conflict, and there’s plenty of them here – conflicts between parents and children, husband and wife, brother, sister, half-siblings… There aren’t many heroes and villains here simply people with different goals. In some ways, coming into conflict with those you love and respect is more painful than having enemies.

“Beware that, when fighting monsters, you yourself do not become a monster…for when you gaze long into the abyss, the abyss gazes also into you.” –Friedrich Nietszche.

Both main characters want nothing more than to break the cycle of violence and hatred that they grew up with, but it’s easier said than done, especially when deep, life-changing secrets are being thrown at the two of them in chapter after chapter.

Carlos Wallace’s “Why Sell Lies When the Truth Is Free?” is a great book for the more adventurous and open-minded reader.

“Yesterday is not ours to recover, but tomorrow is ours to win or lose.” –Lyndon B. Johnson

[Vincent Max · Rating 5 out of 5]

What stood out most for me was the rawness. This book doesn’t soften reality or offer easy answers. Instead, it challenges the reader to think critically about upbringing, race, mental health, and the long shadows cast by unresolved pain. A bold and thought provoking read.

[Raphael App · Rating 5 out of 5]

Carlos Wallace writes with a voice that feels grounded and sincere. The book tackles heavy topics like racism, mental health, and personal accountability without losing its human core. It’s emotionally demanding, but deeply rewarding.

[Jennell Brown]

Great read!

This isn't your average political drama. This is a novel that punches you in the gut, forcing you to confront uncomfortable truths and struggle with moral dilemmas. The story centers around Martin, a charismatic politician caught in a web of deceit. Publicly advocating for pro-life values, his private life crumbles when his wife, a sexual assault survivor, becomes pregnant. Wallace masterfully manages the emotional minefield Martin finds himself in, as his carefully crafted persona clashes with his personal problems.
Be prepared to be challenged. This book is not for the faint of heart. It tackles sensitive topics head-on, and the emotional stakes are high. But for those seeking a thought-provoking read that will stay with you long after you turn the final page, this book is a must-read.

[Adams Mark · Rating 5 out of 5]

A powerful and honest story that challenges readers to confront truth, accountability, and personal responsibility. Thought-provoking from start to finish.

[Abdul · Rating 5 out of 5]

Truth and Deception

Liz & Carlos Wallace's "Why Sell Lies When the Truth Is Free" is an emotions and moral dilemmas that'll keep you glued to your seat.

This drama follows Martin, a pro-life politician whose beliefs are put to the test when his wife, a sexual assault survivor, becomes pregnant.

The story's strength lies in its examination of human nature, forcing readers to question their own beliefs and biases.

With its suspense, social commentary, and raw human emotion, this book is a must-read for anyone who loves thought-provoking fiction.​​​​​​​​​​​​​​​​

[Tom McAuliffe · Rating 5 out of 5]

A Perfect Blend?

This author knows how to write! Mr. Wallace may have created the perfect blend between fiction and nonfiction. He has also mastered the art of creating word pictures from his time enlisting in the Navy without his Mom‘s permission to his problems with his Dad you feel like you are actually there with him. There are other adult issues that are dealt with, but I don’t want to give too much away. While he makes it clear that it is a work of fiction. It sure does read like a good memoir! In fact, while reading it, I thought it was his life story and not fiction. I also enjoyed the quotes at the front of the chapters, the pictures and I thought the illustrations were very interesting as well. The dialogue and scenes are realistic and engaging. If you’re looking for a novel that will engross you this is the title for you!

[Zafar hasnain · Rating 5 out of 5]

A provocative exploration of truth and morality

Why Sell Lies When Truth Is Free is a deeply compelling and thought provoking novel. Author confronts controversial issues like pro-life advocacy, sexual assault, racism and mental health challenges and offers a nuanced and multifaceted exploration. The plot is engaging and unpredictable with twists and turns. Highly recommend for readers who appreciate literature that doesn’t shy away from hard questions.

[Zoey Codrington · Rating 5 out of 5]

"Why Sell Lies When The Truth Is Free" by Carlos Wallace and Liz Faublas-Wallace is an artful exploration of integrity and the intrinsic value of honesty. From the very first page, this compelling work invites readers on a profound voyage into the heart of truth, encouraging introspective reflection on contemporary issues of authenticity. Throughout its narrative, the book captures an undeniable synergy, blending deep wisdom with the allure of authentic storytelling.

The authors, with unmatched eloquence, traverse a landscape where truths stand untarnished despite the myriad temptations to obscure them. Their writing creates a mesmerizing tapestry, weaving personal anecdotes with universal themes. This fusion resonates deeply, drawing readers into a world where honesty is not merely a moral choice but an essential path to personal freedom and societal harmony.

In a world often seduced by the facades and illusions, Wallace and Faublas-Wallace craft a narrative that gently dismantles the allure of deception. Their insights penetrate the chatter of everyday life, offering clarity and understanding. The book challenges perceptions and invites readers to embrace the liberating power of truth, with each turn of the page revealing layers of human experience that are both relatable and enlightening.

This quest into the core of human existence is supported by the authors' palpable passion and authenticity. Their sincere approach not only commands attention but fosters a connection that is both comforting and invigorating. The emotional depth within the text challenges readers to reflect on their own life choices, encouraging a reevaluation of beliefs and actions in pursuit of a more truthful existence.

"Why Sell Lies When The Truth Is Free" undeniably deserves a 5 out of 5-star rating. Its timeless narrative and powerful message take readers on a transformative quest that transcends the confines of a typical book. The harmonization of thought-provoking content and engaging prose ensures that this work is not only read but felt, leaving an indelible mark on its audience that propels them toward authenticity.

[Carlos Wallace · Rating 5 out of 5]

In writing "Why Sell Lies When the Truth Is Free," I knew I was venturing into controversial territory. Delving into topics that often spark heated debates and challenge societal norms, I embraced the opportunity to push boundaries and provoke thought.

From the outset, I understood the potential for backlash. Yet, I believe that true progress arises from uncomfortable conversations. By daring to confront issues like race, relationships, socioeconomic disparities, mental health, and politics, I aim to encourage readers to look beyond the surface and engage in meaningful dialogue.

In a world where division seems to overshadow unity, it's crucial that we confront uncomfortable truths head-on. Through this narrative, I strive to challenge readers to question the status quo and consider perspectives they may have never before contemplated.

I welcome the opportunity for discourse and debate. Let's not shy away from the tough conversations – instead, let's embrace them as catalysts for change and understanding. "Why Sell Lies When the Truth Is Free" is not just a book – it's a call to action.

[Skilled Fun · Rating 5 out of 5]

I gave this book a 5 because of how it made me think deeply about truth, lies, and the choices we face when dealing with hard topics. The way the author showed Martin's struggles felt really real to me.

Martin's story dives into heavy topics like racism, mental health, and personal beliefs. What I found interesting was how he had to deal with his own morals when his wife gets pregnant after being hurt. The book keeps you thinking about how what we say and what we believe can sometimes clash, especially when you're in the public eye. It really challenges you to see things from different sides.

[Foresti · Rating 5 out of 5]

With its clever and thought-provoking take on politics, WHY SELL LIES is a gripping drama that delves into the conflicting realities of being a politician. Author Wallace skillfully navigates the hypocrisy and double standards that often plague those in positions of power. A timely satire that will leave readers contemplating societal norms and expectations. This book is a must-read for anyone who appreciates sharp social commentary. It has definitely earned a place on my bookshelf for future re-reads.

[Ellen · Rating 5 out of 5]

This book challenged me in all the best ways. The author takes on incredibly complex issues—politics, morality, trauma, identity—and handles them with maturity and depth.
Martin is a complicated character, and following his public persona clash with his private crisis made the story both emotional and unsettling in a thought-provoking way.
What stood out most was how the book never shied away from difficult truths. It invites readers to question the gap between what people say and who they are when no one is watching. A bold and unforgettable read.

[P. Portraits · Rating 5 out of 5]

I enjoyed this story of a young man desperate to separate himself from the father he hates. It weaves through his life, from starting out on his own terms to falling in love and getting married. The story is enriched by the distressing background story of his brother's mental health crises and the slow separation from his wife. It is a real-feel story that resonates.

[Sharon Grace · Rating 5 out of 5]

A deeply reflective and emotionally charged novel that explores how lies personal, familial, and societal shape who we become. The characters feel painfully real, and the themes of truth, trauma, and responsibility are handled with honesty and nuance.

[Awoyinka Ayomide · Rating 5 out of 5]

Why Sell Lies When the Truth Is Free is the kind of book that sparks real conversation. It dives into family dynamics, generational trauma, and self-awareness with honesty and emotional intelligence. The pacing keeps you engaged, and the message is powerful without being preachy.

[Frank Daniel · Rating 5 out of 5]

This novel explores truth in its most uncomfortable form. It examines how denial, silence, and manipulation affect families and individuals over time. The writing is vivid, and the emotional tension feels real. A strong, impactful read for anyone who values authenticity in storytelling.

[Jackson · Rating 5 out of 5]

I appreciated how the book balances narrative and reflection. The dream sequences, emotional confrontations, and moral questions all work together to create a story that feels both intimate and socially relevant. This is not a passive read, you’re meant to think.

[David · Rating 5 out of 5]

This novel explores truth in its most uncomfortable form. It examines how denial, silence, and manipulation affect families and individuals over time. The writing is vivid, and the emotional tension feels real. A strong, impactful read for anyone who values authenticity in storytelling.