I really don't want to write this review! So many people love this book, and I was pulled in, but then somewhere in the middle things really slowed down, only to speed up for the final, repugnant, and dare I say mostly inexplicable last act. I have no idea how to rate this, and I'm still struggling with my feelings. So that's the best time to write a review, right?
Also, things are about to get super spoilery up in here, so if you are interested in reading The Store definitely stop right here. I'm going to have to talk about some big spoilers in order to explain why this book didn't quite work for me overall.
OK, so if you're still reading I'm going to assume you have either already read The Store, or you just don't care. I've read a number of reviews here on Goodreads, and I've heard people say good things about this book, and Little in general, so I was excited to read this one. It's also on a list I'm working through of the 50 Scariest Books of All Time. I can understand why this book made the list, even if it wasn't exactly one of my favorites. The concept of a discount retail chain slowly taking over America is definitely scary, but we'll get back to that in a moment.
The beginning had me hooked. Juniper Arizona is a small town where residents either shop from local businesses, or make a trip to visit the closest mall. There are no big businesses in Juniper, and that makes it perfect for The Store, a ridiculously named discount chain that only exists in tiny towns with no WalMart or other large retail presence. The Store has an agenda, and it starts with taking over small town America.
The citizens of Juniper are told that The Store coming to Juniper is a great opportunity for local jobs, even though the town makes a lot of concessions for the chain. The protagonist, Bill Davis, knows there is something not right with the store from very beginning, and he's correct. Unfortunately, his daughter wants to get a part time job there, and after a string of weird occurrences that reinforce his distaste for the retailer, he goes with his family to opening day, and suddenly realizes that there's a lot to like about the store, and maybe it wouldn't be so terrible to let his daughter work there.
The biggest complaint I'm seeing from readers is that none of the townspeople would actually do any of the things that The Store makes them do for a job there. I agree that no sane person would degrade themselves for a part-time job, but the impression I got very early in the novel was that once you are inside The Store you are under some sort of influence that essentially brainwashes you into doing things you know aren't right. Sam doesn't want to do any of the things the creepy manager demands of her during her interview, but she's powerless to get up and walk out because she's under The Store's control. It's likely that she didn't even make the decision to get a job there herself, and that she was already brainwashed before the interview.
The reason all of this can happen is that the owner and CEO of The Store, Newman King, isn't human. We never learn exactly what he is, (he seems a bit like a vampire to me, which make sense, because The Store sucks the life out of every town it enters), but it's clear that his influence affects the townspeople in every town that has The Store, which is essentially how he is able to slowly take over every aspect of the town. All of the local businesses or forced to close, and then The Store's presence expands to full control of the town. The Store eventually earns control of the city council, the police department, fire department, and even the school system. Newman King sucks the lifeblood out of these small towns, and then controls them fully.
At some point Bill starts to realize that The Store has gone too far, and he does everything he can to get his daughters to stop working there. The Store has an ironclad contract though, and after a bit of research Bill realizes he's going to have to go higher up if he wants to stop The Store and save his family. Eventually he pesters Newman King with enough emails that the man invites him to use his private jet for a personal interview at his corporate office. Bill has always been the main person in town to really fight the arrival of The Store, so he feels confident that he can stand up to Newman King.
Of course, since King is a brainwashing vampire, he immediately offers Bill a manager position at any store location, and tells him that once he becomes a store manager he can do whatever he wants to run it. Bill immediately thinks this is a great idea, although the tiny sane part of him that still exists knows that in reality it's terrible. He's powerless though, and eventually goes through a long training process that totally breaks him down, and then gives him every luxury he could ever want. By the end of training Bill is at the top of the class, and he goes home to Juniper to run the store. (Only first, he commits an act that he can never take back, and when he learns the truth about that act, it has horrifying repercussions.)
I feel like I'm taking to long to get to the point. The point is, if everyone in Juniper is under mind control, that sort of discounts the entire ending of the book. Because as acting store manager, Bill makes the decision to undermine Newman King, and band together with the other managers across the country to take him down. And he comes up with this plan INSIDE THE STORE. Why is Bill the only person in the country to finally break the brainwashing effect, and then convince hundreds of other brainwashed managers to follow along with his plan? It's never explained, and though Newman King declares on more than one occasion that he IS The Store, he's killed in one of his own buildings. Just because his employee's decided to start to defy him.
On a side note, I'm not going to say exactly what Bill does on his last night of training, but when he finds out the truth, I can't believe that it doesn't completely ruin his life or cause him to utterly give up. It's that appalling, and I'm kind of disappointed that I didn't see it coming, because as soon as Newman King reveals what Bill has done, it's obvious that it's the best way for King to control him. Instead, Bill's terrible act causes him to construct his elaborate plan, and for some reason it's hard for me to buy that. Clearly Bill is no longer under the influence of mind control, so why doesn't his indiscretion haunt him more? I think Little assumes that this act enrages him enough to want to do anything to bring down King, but I can't imagine any man being able to ever get over something like that and just continue on with his life.
So, structurally I have problems. I can buy into the idea that Newman King can brainwash an entire town, but it's hard for me to reconcile how Bill and his second daughter are able to fight it. (I didn't mention it earlier, but Bill's other daughter ends up working at The Store, and she does things to help her dad that go completely against the concept of her being brainwashed. How can you only be brainwashed part of the time?)
OK, so I feel like I've rambled enough. I'm going to read back through this and try to decide on my rating for The Store. There are some truly disturbing things that happen in this novel, but I think the pacing is off in places, and characters do things that can't really be explained. I would say the scariest part of this book is consumerism, and the idea that a corporation could actually gain the kind of control that The Store eventually does in towns all across America. This country does have an intense love for WalMart and Target. Unfortunately, that type of brainwashing is all too real.