Doppelganger: A Trip Into the Mirror World

by Naomi Klein

What if you woke up one morning and found you’d acquired another self―a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against?

Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience―she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who. Destabilized, she lost her bearings, until she began to understand the experience as one manifestation of a strangeness many of us have come to know but struggle to define: AI-generated text is blurring the line between genuine and spurious communication; New Age wellness entrepreneurs turned anti-vaxxers are scrambling familiar political allegiances of left and right; and liberal democracies are teetering on the edge of absurdist authoritarianism, even as the oceans rise. Under such conditions, reality itself seems to have become unmoored. Is there a cure for our moment of collective vertigo?

Naomi Klein is one of our most trenchant and influential social critics, an essential analyst of what branding, austerity, and climate profiteering have done to our societies and souls. Here she turns her gaze inward to our psychic landscapes, and outward to the possibilities for building hope amid intersecting economic, medical, and political crises. With the assistance of Sigmund Freud, Jordan Peele, Alfred Hitchcock, and bell hooks, among other accomplices, Klein uses wry humor and a keen sense of the ridiculous to face the strange doubles that haunt us―and that have come to feel as intimate and proximate as a warped reflection in the mirror.

Combining comic memoir with chilling reportage and cobweb-clearing analysis, Klein seeks to smash that mirror and chart a path beyond despair. Doppelganger What do we neglect as we polish and perfect our digital reflections? Is it possible to dispose of our doubles and overcome the pathologies of a culture of multiplication? Can we create a politics of collective care and undertake a true reckoning with historical crimes? The result is a revelatory treatment of the way many of us think and feel now―and an intellectual adventure story for our times.

Genres: Nonfiction, Politics, Audiobook, Memoir, Psychology, Sociology, Philosophy

404 pages, Paperback

First published September 12, 2023

About the author

Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses; support of ecofeminism, organized labour, and leftism; and criticism of corporate globalization, fascism, ecofascism and capitalism. As of 2021, she is an associate professor, and professor of climate justice at the University of British Columbia, co-directing a Centre for Climate Justice.
Klein first became known internationally for her alter-globalization book No Logo (1999). The Take (2004), a documentary film about Argentine workers' self-managed factories, written by her and directed by her husband Avi Lewis, further increased her profile. The Shock Doctrine (2007), a critical analysis of the history of neoliberal economics, solidified her standing as a prominent activist on the international stage and was adapted into a six-minute companion film by Alfonso Cuaron and Jonás Cuarón, as well as a feature-length documentary by Michael Winterbottom. Klein's This Changes Everything: Capitalism vs. the Climate (2014) was a New York Times nonfiction bestseller and the winner of the Hilary Weston Writers' Trust Prize for Nonfiction.
In 2016, Klein was awarded the Sydney Peace Prize for her activism on climate justice. Klein frequently appears on global and national lists of top influential thinkers, including the 2014 Thought Leaders ranking compiled by the Gottlieb Duttweiler Institute, Prospect magazine's world thinkers 2014 poll, and Maclean's 2014 Power List. She was formerly a member of the board of directors of the climate activist group 350.org.