Electronic Commerce: A Managerial and Social Networks Perspective

by Efraim Turban

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Genres: Business, Technology, Nonfiction

791 pages, Hardcover

First published September 1, 1999

Reviews

[Abood Swaid]

nice one

[DJ]

This book was required for one of my courses, and I wasn't quite impressed with it. There was little elaboration, choosing to use one or two paragraphs to gloss over the general idea of the topic at hand. It relies heavily on additional website links to provide more detail, which can be problematic when it's in hardback form.

Also, the editing was poorly done. As soon as I got to the second page and saw "projects, the major one are follow," I immediately was disconcerted with the book. It did start to grow on me throughout the semester, but I definitely would not recommend it.

[Waled]

it is excellent one

[Dress up games]

Some basic concepts of E-commerce, E-business for managers especially for CIOs.

[Dian Herlinda]

fdcffcd

[Ibrahim]

i've read it as it is a required book for the B.A

[Mohammed Hadwan]

it is nice book i like it

[Vo QuangHieu]

read

[Vo QuangHieu]

ok

[Annisa Monicha]

Buku ini mengulas secara mendalam mengenai dunia E Commerce, lengkap dengan Case2 di kehidupan rill. Buku ini juga dilengkapi dengan berbagai macam pertanyaan utk mengasah pemahaman.

[Shahinaz Ibrahim]

nice book

[Abdulaziz]

old book, old info.

[Eith]

How can i read it ?

[Khen]

it's good book for me

[Greenapple]

good