Strategic Retail Management: Text and International Cases

by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Genres: Business

484 pages, Paperback

First published March 9, 2007

Reviews

[Saqib Khan · Rating 3 out of 5]

Some really good insights about the retail giants of the world including Walmart and Carrefour.

[Jonathan Collins · Rating 5 out of 5]

The authors are German, I believe, so that creates some funny and odd translation issues. Still, it's an outstanding book for any retail executive.