Summary:
This book is great. Well structured, informative and the writing is entertaining. Some great examples and supporting resources are available through the author's website and you are directed to them throughout the book. The system described in the book turns generally accepted accounting principles on their head by changing the way you operate your business from revenue - expenses = profit to revenue - profit = expenses. This minor change has a massive impact on your psychology and flows through into business and financial efficiency. The author offers an accounting system that is simple to implement, but able to yield massive financial gains over time. I like these seemingly obvious and basic approaches that for some reason aren't the norm. They are often easy to implement, easily automated and have large rewards. While my business ventures only create infrequent revenue at the moment, as things pick up I'll be starting with this system in place which will hopefully give me the edge and help build good habits.
I would recommend this book to anyone operating a business or thinking of operating one.
The main message I took from this book is that our psychology leads us to make poor decisions and we can prevent this from happening by creating effective systems that neutralise our tendencies. Profit first is one such system.
Some notable points:
- Profit is the important foundation of a business. We must master profit in order to have a business that lives up to its purpose.
- A lack of profitability leads to a lot of business failure. A business can earn immense revenue, but still be unprofitable.
- Rather than trying to leverage our habits, it is more productive to change the structure around us and our habits to leverage them instead.
- Four tips to dieting that also work for finance: Use small plates (redistribute money to other accounts), serve sequentially (allocate based on percentages to accounts in order), remove temptation (move your profit and other tempting accounts out of arm's reach and make it hard to access them) and enforce a rhythm (do your allocations twice a month, on the 10th and the 25th of the month works well).
- Parkinson's Law applies to your money in the sense that when you have lots available, you'll use it, when you don't, you won't. By restricting access and visibility of your money, you'll blow less cash and run a leaner operation.
- We place additional significance on whatever we encounter first. This is called the primacy effect.
- When you take your profit first, your business will tell you whether you are streamlined enough and can pay your bills or not. If you can't, you need to address these points and make fixes.
- Sales - profit = expenses.
- The model: Set up five accounts. Income, owner's pay, operating expenses, profit and taxes. Determine target allocation percentages based on an instant assessment, but start slow (1% at implementation). From here all receipts from sales go into the income account and on the 10th and 25th of each month you'll spread the money into the other accounts as per your allocation percentages. Then disburse salaries from the owner's pay account and pay bills from the operating expenses account. At the start/end of each quarter take 50% of the money from the profit account as profit distribution. To optimise this system, set up the profit and taxes accounts with a separate bank.
- No matter what the number is, if you work toward it and believe it is a possibility, you will achieve it and even blow past it.
- marketwatch.com can provide important information about similar businesses.
- Don't cut your salary to make the numbers work. The goal of every business is health and that is achieved through efficiency.
- Your company should reserve your personal income tax liability and then pay it. Your business should pay your taxes.
- You can determine what owner's salary your business can afford by looking at your lowest three months and drawing a reasonable percentage from that.
- The ultimate in innovation is to extract more benefit from less expensive resources.
- It's smarter to dig a well than to try and make it rain.
- Every business should have a three month cash reserve.
- There is a simple rule to determine staffing capacity: for each full time employee, your company should generate real revenue of $150,000.
- Don't expand your lifestyle in response to more cash on hand. You need to accumulate cash. Lock in your lifestyle so you can achieve financial freedom in the long run.
- 5 steps to help lock in your lifestyle:
1. Always look for a free option
2. Never buy new if you get the same benefit as used.
3. Never pay full price.
4. Negotiate and seek alternatives first.
5. Delay major purchases until you've written down 10 alternatives.