“When Stephanie and I first realized we were in love, I gave her the talk: Specifically, that as much as I loved her, I’d always also love Taiwan, and if she stayed with me she’d have to share me with the other love of my life. Formosa Moon is a chronicle of our open-ended journey, an adventure designed to seduce Stephanie into falling in love with Taiwan.”
Notes from a Small Island meets Eat Pray Love on the Tropic of Cancer, Formosa Moon is a dual-voiced cultural exploration around Taiwan undertaken by a couple, he a veteran guidebook writer intimately familiar with the island and she, a first-time visitor who’s reluctantly agreed to relocate sight unseen.
Part travelogue, part guidebook, Formosa Moon follows the couple as they travel around the island seeking cultural exploration on a deeper level, abandoning themselves to its quirky people, convoluted history and boundless eccentricity.
Formosa Moon inspires readers to explore Taiwan on a deeper level while simultaneously offering practical information on visiting – and perhaps even expatriating to – one of Asia’s most under-the-radar destinations.
Target Audience: Travelers and readers of guidebooks and travel literature. Readers specifically interested in Taiwan and expatriate life in general. Taiwanese readers interested in seeing Taiwan through western eyes (Chinese translation planned for 2018).
Joshua Samuel Brown is the author of two books of short stories, How Not To Avoid Jet Lag & other Tales of Travel Madness (2014) and Vignettes of Taiwan (2005). He’s also authored or co-authored over a dozen travel guides, including two editions of Lonely Planet Taiwan (2007 & 2010), two editions of Lonely Planet Belize (2008 & 2011) and the Singapore City Guide (2008).
His work has appeared in numerous publications, including Bicycle Times, the South China Morning Post, the Hong Kong Standard, the China Post, the Taiwan News, the Colorado Daily, Beijing Scene, City Weekend, Business Traveler Asia, Cat Fancy, Dim Sum Literary Journal, Destination Belize, Travel in Taiwan & many others.
A passionate amateur chef, Joshua is also regular contributor to Lonely Planet’s annual trade publications, having researched, prepared & written up a dozen recipes for books with titles like The World’s Best Street Food, The World’s Best Spicy Food & The World’s Best Brunches. He contributes regularly to the Lonely Planet Website has maintained a blog called Snarky Tofu since 2006.
When was the last time you ever read a travel guide from cover to cover? Formosa Moon is one of those unique books that doubles as guide on Taiwan, as well as the story of a couple’s joint adventure travelling across the island. Written by travel writer and Lonely Planet author of books on (among others) Taiwan, Joshua Samuel Brown co-wrote this book with his partner, Stephanie Huffman. It’s alternately written from two very different perspectives: that from the seasoned Taiwan hand (Joshua) who knows the island like the back of his hand, and that of Stephanie, a first-time visitor to Asia.
We all know what it’s like having a first-time visitor coming to your home who you’d like to impress. It being your place, you no longer notice – or bother about - the light-brown stains on the kitchen ceiling that have become worse over the years. It’s not really a big deal. But while you’re frantically tidying up as much as you can, you suddenly see these less attractive features as plain as day. You see the stains, just as your visiting friend sees them when he or she walks through the door. It is this aspect that the author and co-author have used in this book, and it’s very refreshing, as well as effective. When you know a place from back to front it’s easy to miss things when you write about them for the umpteenth time. You become jaded. In Formosa Moon, first-time Taiwan visitor Stephanie sees things differently from Joshua. She experiences them in another way, and it’s exactly this, that makes this book different from the rest.
It not only covers the couple’s extensive travels, it also tells of their quest to make the place their mutual home for some years to come. It is clear that Brown has lost his heart to Taiwan years before, and he fervently tries to ‘sell’ the place to Stephanie in an effort to persuade her to stay there for the longer term. In turn, Stephanie writes about her own culture shock, struggling somewhat to adjust in a world that’s entirely different from here own, with all the pitfalls that come with it. In that sense, this book at times rivals the Culture Shock! series, in which the focus shifts to being an expat on the island. I sometimes felt their personal story as a couple got slightly in the way of their portrait of Taiwan, but on reading the entire book I changed my mind. By making themselves intimately vulnerable you are reminded that the authors are real people, each with imperfections of their own, each with their own views, and this adds value to the book. It makes it honest, and objective. By drawing you into their both their lives, the reader gets a better cross-section of what travelling -and living – in Taiwan can be like.
One particular thing that I liked about Formosa Moon, is the way readers are clearly told what they can expect. There is one anecdote, for instance, when Joshua takes Stephanie to the Shilin Night Market on the day of her arrival from the U.S., jet-lagged and all. Having been there so many times, it doesn’t occur to him that it can be pretty overwhelming to someone visiting Asia for the first time, especially when jet-lagged and still recovering from the long-haul flight. Most guide-books wouldn’t ear-mark this with “Better not visit Shilin market on the day of your arrival”, and if they did, it’s something you might skip over. After reading Stephanie’s passage on how the visit to the market made her positively reel on her feet from sheer exhaustion, some readers might take note and keep it for another day. Or, Joshua’s description of how the world seemed to close in on him at the Fairy Cave in Keelung: how, to his horror, his claustrophobia kicked in and forced him to backtrack (and inconvenience a flock of other incoming of tourists right behind him) to get out. If you’re uncomfortable in enclosed spaces, reading this will prompt you to make a mental note that you should skip this little adventure. More so than a small foot-note in a traditional guide book might do.
Formosa Moon is an intimate, highly readable and enjoyable (guide) book on Taiwan with detailed information on the geography, culture, food, politics, history and colorful people of the island. It includes photographs and practical tips at the end of the chapters, each of which is dedicated to a different part of Taiwan. The book is humorous, well-written with an eye for detail, and the authors’ love and enthusiasm for the island and its very friendly people shine through. I assure you it will make you chuckle at times, especially if you’re already familiar with the island. I seriously recommend it to anyone who plans to travel or move to Taiwan, and to those who have already been there. Great fun for old Taiwan hands, too. It certainly brought back memories of my own time on the island.
看了很多關於外國的書籍,我也好奇外國人怎麼寫台灣,如果你稍微研究一下,就會發現”台灣”這個主題在國外的討論度真的比較低。我的意思是假如你搜尋關於日本的書(best books about Japan),會有一拖拉庫的著作,反而best books about Taiwan,搜尋到的結果就少很多,就算有相關的著作,很多都是關於兩岸政治的討論,而非文化的探索。
As the co-author of Formosa Moon, it would be disingenuous to review the thing for Good Reads, so I'll instead use this space to introduce readers old and new to FMPOP (Formosa Moon Progressive Outreach Program).
Since mid-2020, Stephanie and I have been sending signed copies of Formosa Moon to various policy makers throughout the USA, some of whom are already identified supporters of Taiwan and others with whom we feel some degree of ideological (and in a few cases geographical) kinship.
With each book we send a one-page typed letter with a brief introduction, personalized to include connective details where applicable, thanks for supporting Taiwan where applicable, a short and well-written outline of the many ideological values shared by Taiwan and American progressives and a simple call to action.
While of course we want these policy makers to read our book, we understand that they've probably got a lot on their plate these days. So while our main goal is to get them to read the letter, we aren't above enticing them to check out a few pages specific to their own areas / committees.
For example, we've pointed out our Oregon-related chapters (most notably "Tainan is the Portland of Taiwan") to our Governor and two Democratic Senators in our home state of Oregon.
We told Rep Deb Haaland (now Secretary of the Interior!) about our chapter "The Winding road to autonomy," to introduce America's most prominent indigenous policy maker to the Atayal people calling Smangus, the beautiful, difficult to reach tribal village in the high mountains of Hsinchu county, home.
While there isn't a chapter in Formosa Moon about Taiwan's fantastic health care system, we couldn't help but make that the main focus of our letter to Bernie Sanders. (We pointed out a few of the funniest chapters for Bernie - we're both Jews from New York, so I figure we have similar senses of humor.)
The main goal of FMPOP is to introduce Asia's most progressive nation to America's more progressive policy makers.
Feel free to write me for more information about FMPOP.
Whether you know Taiwan intimately or want to see it through an expert's eyes as someone who has never been, Formosa Moon is an enchanting wander through Taiwan, written as a love story between Taiwan expert and Lonely Planet author, Joshua Samuel Brown; and his partner Stephanie Huffman, a newcomer to Taiwan and to Asia.
Formosa Moon is told from two perspectives, each chapter partitioned off by icons of the authors so the reader can experience both sides of each adventure. The couple recounts their tales of traveling around the island and falling in love with Taiwan's complex history, its sweet but slightly zany citizens, all while offering a deep exploration of Taiwan along with practical information for newcomers and expats alike.
Formosa Moon introduces Taiwan in such a way that will never make you forget how utterly unique and charming this tiny island is.
Brown is a leading expert on Taiwan and well known for his personal tours of Taiwan. When he creates the ultimate Taiwan itinerary and journey for his love so she can experience his beloved second home through his eyes, we come full circle to Formosa Moon, a beautifully honest adventure about life in Taiwan, designed to seduce Brown's love and their readers into falling in love with Taiwan. Ultimately, as we learn about Taiwan, we also learn about the love between these two travelers that share an mutual respect for exploring, and on both sides, for enduring some not so tempting parts about Taiwan.
In Huffman's case, dietary restrictions become a real adventure and challenge, but in this challenge, readers learn what to expect and what not to expect from culinary cuisine in Taiwan. On Brown's side, we read about some adventures he has done in the past that turned out equally as uncomfortable for him as the first time around.
Having lived in Taiwan since 2006, parts of this book are things I know well about Taiwan, but it's like I forgot what I've seen myself - much of it through Brown's suggestions to me in his other books - and was reminded once again of how unique this island is. This book will make you fall in love with Taiwan.
I loved how the authors set up the chapter list, so this gets an extra A+ for originality for its chapter headings. I rarely look at the chapter list, but I had a good laugh at the opening in this one. Some of my favorite chapters in the book are:
*But first, an offshore adventure *Our whirlwind tour kicks into high gear *The moon represents my heart (One of the most beautiful chapters in this book.) *Puppets and astrological errors *The winding road to autonomy *Keeping up appearances *Dark night of the soul *A peculiar mingling of love and death *We find ourselves managing a hotel (This chapter is hilarious.)
Best Takeaway Quotes:
“Once it drew me into its gravity, this strange and alien land I’ve chosen to call home for long stretches has been the one true constant in my life. Taiwan has granted me a near-constant reprieve from my most feared nemesis, boredom, but at times she’s driven me half-mad. Taiwan has been my muse, the source of inspiration for much of my creative output as a writer, while at the same time never quite letting me forget that the language in which I write is not the lingua franca of the place about which I write. I have loved Taiwan for nearly all of my adult life. At times this love has shone as brilliantly as the moon over Kenting during the Mid-Autumn Festival, at others far less brightly, like a crescent moon during the long rainy season in Taipei,…. So when I sang it was this love for Taiwan, waxing and waning, but always present, that I felt.” ~Joshua Samuel Brown, Formosa Moon
Yuraw thought for a moment before saying that he would like to sing us a song. I was totally delighted as the deputy chief of Smangus began singing to us in his own language, drawing pictures in the air with his hands of mountains, rivers, and trees. His voice was strong and deep, and the fire pit glowed a dull red as the darkening sky wrapped around us. The love he felt for his community was palpable and for a moment the area transformed into a timeless space where the remoteness seemed the only thing in existence. -Stephanie Huffman, Formosa Moon
Grandfather Shi must have loved Ita Thao. His relatives were certainly making his last hours there memorable ones. Though the ceremony did not have strippers (at least none that we saw), there was no shortage of other elements designed to produce 'hot noise' that's an indispensable feature of any Taiwanese funeral. Designed to celebrate the life of the deceased and ensure their smooth passing into the next world, Grandfather Shi's hot noise included gongs mixed with rigorous Buddhist chanting, pop music, karaoke, and later, a live band complete with drummers and an accordion. All of this was taking place under a covered tent set up in the alleyway next to the Cherry Feast Resort, where we'd booked a three-day stay in advance.". ~Joshua Samuel Brown, Formosa Moon
Publication Date: October 2018. You can pre-order through Amazon. A beautiful and a very enchanting wander through Taiwan.
This book is a trip (no pun intended!). I can't imagine it's easy to write a really funny travel book, but this duo definitely achieves that. I appreciated the two voices, which bring two sometimes contrary perspectives on Taiwan and also share an interesting relationship dynamic. A solid travel book with a fun memoir angle.