Takeaways from reading the book:
Purpose
- Page 10: Think through what you aim to accomplish and make sure that people, with whom you work, know and understand that aim.
- Page 12: The result of a business is a satisfied customer.
- Page 12: The result of a school is a student who has learned something and puts it to work later.
- Page 14: Define the purpose of the team / business / organisation.
- Page 16: Make the business have a positive impact on people and the environment.
- Page 20: There is only one valid definition of a business purpose: To create a customer. Business action creates a customer. The customer determines what a business is.
- Page 20: Because the purpose of a business is to create a customer, it is important to start out with the needs, the realities and the values of a customers. The goal is to satisfy those needs.
- Page 51: The purpose of a hospital is patient care.
- Page 93: One of the most important management tasks is to define what results and performance are in a given organisation.
- Page 269: The foundation of effective leadership is thinking through the organization's mission.defining it and establishing it.
Needs people have
- Page 24: Who is the customer? Most businesses have more than one customer. Example: The customers of an educator are 1) students, 2) parents and 3) employers.
- Page 25: Where does the customer use the product / service / app?
- Page 25: Where does the customer buy the product / service / app?
- Page 25: What does the customer buy? What are the customer's real needs?
- Page 27: Which of the customer's needs are not adequately satisfied by current offers?
- Page 41: When Bill Hybels founded Willowcreek Community Church, he went from door to door asking people the question "Why do you not go to church?" People said, for example, that they want to listen to sermons while they are driving. This encouraged Bill Hybels to record the sermons.
- Page 80: Increasingly, the job of management is a marketing job. It is about understanding what people want as well as what values and purpose people have.
- Page 86: Value is defined by the customer. What value is for a customer is often different than what value is for the supplier. Example: A customer values experiences, and the supplier focuses on efficiency and costs. Think of, for example, airlines, hospitals and events.
- Page 148: A business is paid to satisfy customers.
Access and delivery channels
Page 22: Innovation in distribution is as important as innovation in manufacturing.
Offerings
- Page 22: Find new uses for old products.
- Page 23: Define offerings. Example: A steel mill makes steel.
- Page 147: A product or service is defined by the customer, not by the producer.
- Page 147: After world war 2, an Indian company produced a bicycle with an engine. People only wanted the engine. Why? They needed an engine to power irrigation pumps that had been hand operated earlier. This became a large success.
- Page 193: Working on the right things is what makes knowledge work effective.
- Page 193: Thinking is the knowledge worker's doing.
Resources
- Page 4: The fundamental task of management is to make people capable of joint performance through common goals, common values, the right structure, as well as the training and development they need to perform and to respond to change.
- Page 10: Management is about making strengths, which people have, effective.
- Page 15: Make work productive and the worker effective.
- Page 36: Every business needs to measure productivity of land, labor and capital. That is the best yardstick for comparing management of units within a company and for comparing companies. Without productivity goals, a business does not have direction. Without productivity measurement, a business does not have control.
- Page 45: In nonprofits there is a change from "volunteer" to "nonpaid professional."
- Page 45: Few do what larger nonprofits do routinely: Put a new board member through systematic training.
- Page 81: The goal of management is to make productive the specific strengths and knowledge of each person.
- Page 130: What strengths does a person have? Are these strengths the rights strengths to do work that he or she does?
- Page 130: Effective leaders know that you can build performance only on strengths. Look at strengths people have, not at weaknesses.
- Page 131: In picking members of their cabinets, Franklin Roosevelt and Harry Truman said, in effect, "Never mind personal weaknesses. Tell me first what each of them can do."
- Page 131: When a person has been doing a job for 3 months, ask him or her: What do you have to do to have success doing what you do? Please write it down. Let us talk about it in a week.
- Page 156: Questions founders must ask: What am I good at? What could I supply with distinction? What do I believe in doing?
- Pages 218-219: Use and improve your strengths, i.e. areas of high competence and high skill. To do that, place yourself where you can produce performance and results.
- Page 270: An effective leader wants strong associates.
Learning
- Page 219: Get feedback.
- Page 221: Do you learn better as a reader or listener?
- Page 221: To what extent do you learn well by writing notes - like Beethoven?
- Page 221: To what extent do you learn well by hearing yourself talk?
- Page 221: Do you learn better with others or by yourself?
- Page 221: When working with others, how do you learn better: As a team member? As a coach? As a mentor?
- Page 221: Do you learn better in a stressful environment or in a structured and predictable environment?
- Page 221: Do you learn better in a big organization or in a small organization?
- Page 232: Get rid of nonproductive, time-wasting activities.
- Page 326: The assumption from now on has to be that people have to find and develop a number of careers during their working lives.
Costs and income
- Page 22: Economic innovations are at least as important as technological innovations.
- Page 56: In 1913, Ford raised wages to 2-3 times more than the industry standard. The results: Labor turnover, which had been very high, almost disappeared, and total labor costs went down. This gave Ford market domination.
- Page 83: Management exists for the sake of the institution's results. Management is the specific tool, the specific function, the specific instrument to make institutions capable of producing results.
- Page 184: Copy machine manufacturers focused on selling machines. Xerox did not sell machines. Xerox focused focused on selling what the machines produced, i.e. copies. Pricing the Xerox machine at 5 cents a copy was the real innovation of Xerox.
Organization
- Pages 73 and 76: There is no such thing as the one right organization. Look for, develop and test the organization that fits the task.
- Page 73: In any institution, there has to be a boss who can make the final decision, and who can expect it to be obeyed.
- Page 73: Survival of all depends on clear command. Hierarchy is the only hope in a crisis.
- Page 74: Organization has to be transparent.
- Page 74: One person should have only one master. Having more than one master creates conflict.
- Page 75: An organization should be as flat as possible. Why? Every layer doubles the noise and cuts the message in half.
- Pages 138 and 142: Work on the new and the innovative needs to be organized separately from the old and the existing. Why? 1. Because people in the existing business have no time and postpone work on what is new and innovative. 2. Because people, who work on the new and innovative get frustrated about rules of the existing business. 3. Because people in the existing business find people, who work on the new and the innovative, undisciplined, wild and visionary.
- Pages 217 and 284: More and more people will have to manage and develop themselves.
- Page 238: An organisation in which people have meetings all the time is an organisation in which nobody gets anything done.
- Pages 237 and 342: Time waste often results from overstaffing. Increasingly, the question of the right size for a task will become a central one. How many people are needed?
Principles of innovation
- Page 141: Do not make innovation a goal for managers who are responsible for managing what already exists.
- Page 273: Analyze opportunities including previous successes, new knowledge and changes in the environment.
- Page 274: Observe, ask questions and listen to find out what people need.
- Page 274: Make the innovation simple. Focus on satisfying a specific need.
- Page 274: Keep it small. Do one specific thing.
- Page 275: Continuously improve.
- Page 276: Innovate for the present - not for the future. Make sure there is immediate application in the present.
- Page 276: To succeed, innovators build on their strengths.
- Page 279: Successful innovators are conservative and opportunity focused.
Decision-making
- Page 247: Chairman and CEO of General Motors Alfred Sloan Jr. had one instruction for consultant Drucker: "Put down what you think is right as you see it."
- Page 252: The understanding that underlies the right decision grows out of the clash and conflict of divergent opinions and out of the serious consideration of competing alternatives.
- Page 252: Opinions are worthless unless tested against reality, i.e. getting feedback.
- Page 252: To make the right decision, find out why people disagree, i.e. why people think what they think.
- Page 257: One has to make a decision when a situation is likely to degenerate if nothing is done.
Questions to ask to convert a decision into action
- Page 249: Who has to know about this decision?
- Page 249: What action has to be taken?
- Page 249: Who is to take action?
Other research from the book:
- Page 33: Market dominance tends to lull the leader to sleep. Market dominance produces tremendous internal resistance against any innovation and therefore makes adaptation to change very difficult. A market with a dominant supplier does less well than if there are other competing suppliers.
- Page 199: The less an organization has to do to produce results, the better it does its job. The fewer people, the smaller, and the less activity an organization does, the better is the organization at serving the environment.
- Page 207: The effective person focuses on contribution.
- Page 237: A well managed factory is a quiet place. Crises have been anticipated.
- Page 312: The essence of management is to make knowledge productive.
- Page 320: Since Machiavelli, 500 years ago, political science has primarily concerned itself with power. Machiavelli as well as political scientists and politicians since him took it for granted that government can function once it has power.