Electronic Commerce 2018: A Managerial and Social Networks Perspective

by Efraim Turban, Jon Outland, David King

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject.  Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.  Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company.  Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field.  Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Genres: Business, Technology, Nonfiction

664 pages, Hardcover

First published September 1, 1999

Reviews

[Abood Swaid]

nice one

[DJ]

This book was required for one of my courses, and I wasn't quite impressed with it. There was little elaboration, choosing to use one or two paragraphs to gloss over the general idea of the topic at hand. It relies heavily on additional website links to provide more detail, which can be problematic when it's in hardback form.

Also, the editing was poorly done. As soon as I got to the second page and saw "projects, the major one are follow," I immediately was disconcerted with the book. It did start to grow on me throughout the semester, but I definitely would not recommend it.

[Waled]

it is excellent one

[Dress up games]

Some basic concepts of E-commerce, E-business for managers especially for CIOs.

[Dian Herlinda]

fdcffcd

[Ibrahim]

i've read it as it is a required book for the B.A

[Mohammed Hadwan]

it is nice book i like it

[Vo QuangHieu]

read

[Vo QuangHieu]

ok

[Annisa Monicha]

Buku ini mengulas secara mendalam mengenai dunia E Commerce, lengkap dengan Case2 di kehidupan rill. Buku ini juga dilengkapi dengan berbagai macam pertanyaan utk mengasah pemahaman.

[Shahinaz Ibrahim]

nice book

[Abdulaziz]

old book, old info.

[Eith]

How can i read it ?

[Khen]

it's good book for me

[Greenapple]

good