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The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book
Writing and Self-Publishing a Book to Attract Ideal Customers (Clients, Patients, Students, Members) Isn’t Difficult. All You Need is an Experienced Guide to Show You Exactly What to Do!But first a warning, this book is not for everyone. This book is not focused on convincing you to write a book or showing you how to make money selling books. Instead, this is all about how to create a strategic sales tool for your business, in the form of a book.
The 100-Page Book is all about saving time and creating profitable results.
If you are reading these words right now, there’s a good chance you are searching for help writing a book—one that will differentiate your business and position you as an authority.
There is no shortage of how to author a book books or books on how to self-publish a book, however what I share in The 100-Page Book is different for many reasons,
A 100-page book is faster to write and publish—big benefits for you!A 100-page book if faster and easier to read—big benefits for your readers!Short, helpful books, around 100-pages, are ideal for today’s busy consumers.My specific, direct-response marketing recipe for writing a customer attraction book.The 100-Page Book is about writing a book to attract your ideal customer and getting them to take the specific action shared in your book.
Not only that, this book (which should take you only about an hour to read), shares these gems of
The #1 reality of what your book really is (page 19).Forget these two things and your book is diluted (page 21).The critical first step before writing a single word (page 23).The critical second step before writing a single word (page 29).A Capuzzi-mantra to always remember (page 36).The critical third step before writing a single word (page 51).The 100-Page Book is short on purpose and you will be able to quickly read it and start on your own 100-page book.
The first part focuses on who I wrote this book for and what my ideal reader will get out of it (including some special gifts).
The second part focuses on my 100-Page Book Blueprint and shares the exact recipe I use for my own books and my clients’ books. I also share my best strategies, examples and resources for creating your own short, helpful book.
The last part shares an effective path forward for you to create your own 100-page book!
Plus, I am including several bonus gifts I created exclusively for readers of The 100-Page Book.
Pick up your copy today by clicking the Buy Now button at the top of this page!
The 100-Page Book is all about saving time and creating profitable results.
If you are reading these words right now, there’s a good chance you are searching for help writing a book—one that will differentiate your business and position you as an authority.
There is no shortage of how to author a book books or books on how to self-publish a book, however what I share in The 100-Page Book is different for many reasons,
A 100-page book is faster to write and publish—big benefits for you!A 100-page book if faster and easier to read—big benefits for your readers!Short, helpful books, around 100-pages, are ideal for today’s busy consumers.My specific, direct-response marketing recipe for writing a customer attraction book.The 100-Page Book is about writing a book to attract your ideal customer and getting them to take the specific action shared in your book.
Not only that, this book (which should take you only about an hour to read), shares these gems of
The #1 reality of what your book really is (page 19).Forget these two things and your book is diluted (page 21).The critical first step before writing a single word (page 23).The critical second step before writing a single word (page 29).A Capuzzi-mantra to always remember (page 36).The critical third step before writing a single word (page 51).The 100-Page Book is short on purpose and you will be able to quickly read it and start on your own 100-page book.
The first part focuses on who I wrote this book for and what my ideal reader will get out of it (including some special gifts).
The second part focuses on my 100-Page Book Blueprint and shares the exact recipe I use for my own books and my clients’ books. I also share my best strategies, examples and resources for creating your own short, helpful book.
The last part shares an effective path forward for you to create your own 100-page book!
Plus, I am including several bonus gifts I created exclusively for readers of The 100-Page Book.
Pick up your copy today by clicking the Buy Now button at the top of this page!
99 pages, Kindle Edition
Published July 15, 2020
About the author
Mike Capuzzi
13 books2 followersI help business owners, entrepreneurs, and corporate leaders publish direct-response, short, helpful books so they can differentiate themselves and enhance their authority platform.
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June 10, 2021The book has three types of information.
The first and the one I resonate with most is the philosophy of small books. I am a big fan of “small” or “micro” stuff.
The second part is the actual process of producing a small book. This is good, if you are looking for that kind of information. But I think it evolves over a period and you need to run some experiments.
The third is the set of stories. They provide some context and are useful but not the essential part of the book.
It is very readable, and I finished it in about 90 minutes, but in two sittings.
The first and the one I resonate with most is the philosophy of small books. I am a big fan of “small” or “micro” stuff.
The second part is the actual process of producing a small book. This is good, if you are looking for that kind of information. But I think it evolves over a period and you need to run some experiments.
The third is the set of stories. They provide some context and are useful but not the essential part of the book.
It is very readable, and I finished it in about 90 minutes, but in two sittings.
May 13, 2022
This book shook me the wrong way
It’s just a play on words of things you most likely have already heard like the “big idea” he hawks on is over done, over stated which is why he named this manual a shook which is not a hook IMHO.
It’s just a play on words of things you most likely have already heard like the “big idea” he hawks on is over done, over stated which is why he named this manual a shook which is not a hook IMHO.
March 11, 2022
Clear, concise and inspiring! A must-read for aspiring authors
𝘞𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘣𝘰𝘰𝘬 𝘢𝘣𝘰𝘶𝘵? Well, it's about writing your own book! Yes - it grabs every excuse you have ever had to not take the plunge, and hits it out of the park. But that's not all. The 100-page book is not about writing 'any book'. It is about writing a short helpful book to attract your customers towards your product or service.
𝘞𝘩𝘰 𝘪𝘴 𝘪𝘵 𝘧𝘰𝘳? This book is for a very specific audience. Small business owners, consultants, coaches, trainers - who are eager to create a powerful marketing tool for themselves. This book is an instruction manual for them.
𝘞𝘩𝘢𝘵 𝘐 𝘭𝘰𝘷𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵 𝘢𝘯𝘥 𝟥 𝘳𝘦𝘢𝘴𝘰𝘯𝘴 𝘸𝘩𝘺 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘨𝘳𝘢𝘣 𝘪𝘵?
🔸 Mike Capuzzi speaks from a place of authority and that percolates right through every chapter. He means business and puts that into the simplest yet compelling language.
🔸 This is a classic 'shook' a term coined by Mike for a short helpful book. With a volume of about a 100 pages and a reading time of 90-100 minutes, it's all lean muscle and not an ounce of fat!
🔸 The 100-page book inspires! Yes, I mean exactly that. It not only makes you believe, but gives you all the tools and templates that you need to write your own shook. Not only that, if you need Mike to work with you on your shook, you have a direct access to engage his services.
𝘔𝘺 𝟥 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘵𝘢𝘬𝘦𝘢𝘸𝘢𝘺𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘣𝘰𝘰𝘬:
𝟭. Your shook that solves a specific problem for a specific audience is your most powerful marketing tool.
𝟮. When writing a shook, do NOT waste even a minute of your reader's time. Get to the point and deliver precise value.
𝟯. Your shook is not meant for everyone. It should solve ONE single big problem for YOUR customer.
𝘞𝘩𝘢𝘵 𝘥𝘪𝘥𝘯'𝘵 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘮𝘦? Absolutely nothing!
All I have to say about this book is - right after I finished the second round of reading this book, the next thing I did was boot up my laptop, open the incomplete manuscript of own book and start typing away! Enough said.
Thank you Mike!
𝘞𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘪𝘴 𝘣𝘰𝘰𝘬 𝘢𝘣𝘰𝘶𝘵? Well, it's about writing your own book! Yes - it grabs every excuse you have ever had to not take the plunge, and hits it out of the park. But that's not all. The 100-page book is not about writing 'any book'. It is about writing a short helpful book to attract your customers towards your product or service.
𝘞𝘩𝘰 𝘪𝘴 𝘪𝘵 𝘧𝘰𝘳? This book is for a very specific audience. Small business owners, consultants, coaches, trainers - who are eager to create a powerful marketing tool for themselves. This book is an instruction manual for them.
𝘞𝘩𝘢𝘵 𝘐 𝘭𝘰𝘷𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵 𝘢𝘯𝘥 𝟥 𝘳𝘦𝘢𝘴𝘰𝘯𝘴 𝘸𝘩𝘺 𝘺𝘰𝘶 𝘴𝘩𝘰𝘶𝘭𝘥 𝘨𝘳𝘢𝘣 𝘪𝘵?
🔸 Mike Capuzzi speaks from a place of authority and that percolates right through every chapter. He means business and puts that into the simplest yet compelling language.
🔸 This is a classic 'shook' a term coined by Mike for a short helpful book. With a volume of about a 100 pages and a reading time of 90-100 minutes, it's all lean muscle and not an ounce of fat!
🔸 The 100-page book inspires! Yes, I mean exactly that. It not only makes you believe, but gives you all the tools and templates that you need to write your own shook. Not only that, if you need Mike to work with you on your shook, you have a direct access to engage his services.
𝘔𝘺 𝟥 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘵𝘢𝘬𝘦𝘢𝘸𝘢𝘺𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘣𝘰𝘰𝘬:
𝟭. Your shook that solves a specific problem for a specific audience is your most powerful marketing tool.
𝟮. When writing a shook, do NOT waste even a minute of your reader's time. Get to the point and deliver precise value.
𝟯. Your shook is not meant for everyone. It should solve ONE single big problem for YOUR customer.
𝘞𝘩𝘢𝘵 𝘥𝘪𝘥𝘯'𝘵 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘮𝘦? Absolutely nothing!
All I have to say about this book is - right after I finished the second round of reading this book, the next thing I did was boot up my laptop, open the incomplete manuscript of own book and start typing away! Enough said.
Thank you Mike!
October 2, 2021
All you need to know about this book – of “shook,” as the author calls it – is in the title: The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book. Author Mike Capuzzi delivers fast-paced, no-nonsense information about how you can leverage your business expertise into writing a short book that will entice potential customers and potentially increase interest and sales.
From finding a topic and your target audience to outlining and writing the book, The 100-Page Book offers excellent advice that any non-fiction writer could apply to writing a succinct book on a single topic that can be read in around an hour or less.
I recommend The 100-Page Book by Mike Capuzzi, and it really did take about an hour to read!
From finding a topic and your target audience to outlining and writing the book, The 100-Page Book offers excellent advice that any non-fiction writer could apply to writing a succinct book on a single topic that can be read in around an hour or less.
I recommend The 100-Page Book by Mike Capuzzi, and it really did take about an hour to read!
July 10, 2022
Good way to get started but light on substance
The premise of this book makes perfect sense. Write a 100 page book to highlight 5-7 common questions relating to one’s business. This is then used to drum up more business. Mike Capuzzi shows us how with a formula that is shows how achievable it is. It is really doable.
This book however is a little light on substance. Style-wise, I’ve read better on how to write the book.
But this is an easy, quick read that can help get someone started.
The premise of this book makes perfect sense. Write a 100 page book to highlight 5-7 common questions relating to one’s business. This is then used to drum up more business. Mike Capuzzi shows us how with a formula that is shows how achievable it is. It is really doable.
This book however is a little light on substance. Style-wise, I’ve read better on how to write the book.
But this is an easy, quick read that can help get someone started.
August 18, 2021
Libro simple y rápido
Este es un libro, simple y rápido, sin pretenciones, y me gusta que te lo deje claro desde el minuto uno, con muchos tips e información útil, pero no deja de ser un libro de marqueting, de esos que te regalan y te ofrecen cosas, por otro se lee rapido y es bien simple con sus promesas, si tienen un par de horas y quieres hacer marqueting con libros o escribir un libro corto puede ayudar.
Este es un libro, simple y rápido, sin pretenciones, y me gusta que te lo deje claro desde el minuto uno, con muchos tips e información útil, pero no deja de ser un libro de marqueting, de esos que te regalan y te ofrecen cosas, por otro se lee rapido y es bien simple con sus promesas, si tienen un par de horas y quieres hacer marqueting con libros o escribir un libro corto puede ayudar.
October 20, 2021
I needed this little umph
This whole past year, while raising my small business off the ground, I’ve had thoughts and ideas about putting a short book together to help as a “business card” for my business.
Thank you, Mike, for the push that this book of yours turned out to be.
Any self-employed or business owner considering writing a book to possibly advance their business should read this book.
Today is the day!
This whole past year, while raising my small business off the ground, I’ve had thoughts and ideas about putting a short book together to help as a “business card” for my business.
Thank you, Mike, for the push that this book of yours turned out to be.
Any self-employed or business owner considering writing a book to possibly advance their business should read this book.
Today is the day!
July 17, 2020
Every business owner should have a shook
As a publicist who represents many authors, I’ve seen the power behind writing a book. And I suggest to my non-author clients that they too should write their own books on their specialty, talent or business. Mike Capuzzi has done that here and tells you everything you need to know to become a published author and grow your business.
As a publicist who represents many authors, I’ve seen the power behind writing a book. And I suggest to my non-author clients that they too should write their own books on their specialty, talent or business. Mike Capuzzi has done that here and tells you everything you need to know to become a published author and grow your business.
October 6, 2020
This shook helped solve my problem!
This helped me with a huge dilemma I had regarding my next book. Though I don't know whether or not it will work, I feel excited again about resuming my project. Side note, I was looking for synchrony on my decision and found it when I saw this author used something similar I do. I use the term #bitesizehealing in some of my work.
This helped me with a huge dilemma I had regarding my next book. Though I don't know whether or not it will work, I feel excited again about resuming my project. Side note, I was looking for synchrony on my decision and found it when I saw this author used something similar I do. I use the term #bitesizehealing in some of my work.
January 21, 2021
Quick and Actionable
I sat down and read this book this morning. When I was done I had created an outline for my own shook and had the big idea and the target reader. Locked and loaded! I also signed up for the podcast and downloaded a couple of resources. What more could you ask for, he’s got a template.. use it!
I sat down and read this book this morning. When I was done I had created an outline for my own shook and had the big idea and the target reader. Locked and loaded! I also signed up for the podcast and downloaded a couple of resources. What more could you ask for, he’s got a template.. use it!
January 22, 2021
An excellent and in-depth treatment of many things one should do to write and market a short business book, especially as a tool to help drive customers to your small business. I was very impressed by the author's detailed, concise style; he packed a ton of information in a small amount of space, with many links to additional helpful resources. Now I want to write my own 100-page book.
January 30, 2021
It is a great guide for entrepreneurs and business owners who want to self-publish short and helpful books ("shooks") that consist of practical information to attract potential customers
. The book is well structured, includes a lot of practical tips and ideas and I truly enjoyed reading it. Recommended!
November 21, 2021
Great way to beat the ‘I’ll get to it later’ syndrome
Mike has encapsulated several well know marketing ideas and wrapped then into an easy to digest and understand package.
While not totally original Mike has laid out a doable plan for someone who has the urge but not the road map.
I am now on my way to a ‘Shook’
Cheers Mike and thanks
Mike has encapsulated several well know marketing ideas and wrapped then into an easy to digest and understand package.
While not totally original Mike has laid out a doable plan for someone who has the urge but not the road map.
I am now on my way to a ‘Shook’
Cheers Mike and thanks
October 18, 2020
The Best Way To Get Started!
Everything this book defines, is exactly what I was looking for in a book. This quick read gets right to the point and get you on your way to writing your short book. I’m on my way!
Everything this book defines, is exactly what I was looking for in a book. This quick read gets right to the point and get you on your way to writing your short book. I’m on my way!
December 10, 2020
Loved this quick read!
Such a straightforward and quick read that has encouraged me to consider writing a series of Shook Books too! A must read that will change the way you think about books and growing your business.
Such a straightforward and quick read that has encouraged me to consider writing a series of Shook Books too! A must read that will change the way you think about books and growing your business.
March 25, 2021
Inspired me to begin my own shook-book...
...and so I’ve begun my own shook-book and am dedicated to creating it everyday until completion. Mike’s book was the catalytic fire lit beneath my rumpage to get me going.
...and so I’ve begun my own shook-book and am dedicated to creating it everyday until completion. Mike’s book was the catalytic fire lit beneath my rumpage to get me going.
June 14, 2021
Practical Easy To Use Advice
The 100-Page Book while geared toward business owners certainly has relevance authors in general. It is especially useful if you are looking for alternatives that fit today's changing world and your own unique writing agenda.
The 100-Page Book while geared toward business owners certainly has relevance authors in general. It is especially useful if you are looking for alternatives that fit today's changing world and your own unique writing agenda.
June 15, 2021
I didn't read the whole book, only the parts I needed for the moment. There are a lot of eBooks available along these lines. I've read about 5 of them now. What I liked about the focus on this book was not producing large books which is great for how-to-type books. My focus.
December 4, 2021
very good
I gave this book the 5 star review because of the simple, easy to follow ways to grow any type of business with these short books. It has convinced me that I should do it for my own new business. Good read. enjoy
I gave this book the 5 star review because of the simple, easy to follow ways to grow any type of business with these short books. It has convinced me that I should do it for my own new business. Good read. enjoy
July 20, 2022
Great reading for any entrepreneur
Very easy to read and down to earth material.
Genuine hands-on, ready-to-use ideas from beginning to end.
Something all businesses can quickly implement.
Very easy to read and down to earth material.
Genuine hands-on, ready-to-use ideas from beginning to end.
Something all businesses can quickly implement.
September 11, 2022
This is just like the “Magic of Short Books” that he has just slightly different. Between the two I liked that the other showed the examples of ways to use the short book as a marketing tool. This one had slightly more succinct ideas on the content.
December 3, 2023
short, concise and invaluable advice! spot on.
Great introduction and lucid explanation of neophytes.
Clear and concise explanations on how to start, create, organize and publish your “own” shook book!
Thanks for sharing Mike.
Great introduction and lucid explanation of neophytes.
Clear and concise explanations on how to start, create, organize and publish your “own” shook book!
Thanks for sharing Mike.
December 11, 2020
Different Angle
Mike makes a convincing case to try his method in marketing your business with a "shook". Very compelling. I am going to do it.
Mike makes a convincing case to try his method in marketing your business with a "shook". Very compelling. I am going to do it.
January 1, 2021
A quick read with practical ideas. Great for any small business owner.
September 26, 2021
worth a read
Quick easy to read compendium of sensible process driven advice to produce a short book. I like the brevity and focus on actionable advice.
Quick easy to read compendium of sensible process driven advice to produce a short book. I like the brevity and focus on actionable advice.
May 21, 2022
Motivational
The book is short, but filled with tools for writing short books. I have gained a new perspective on writing books.
The book is short, but filled with tools for writing short books. I have gained a new perspective on writing books.
March 14, 2024
Ninety-nine pages of advertising for Capuzzi’s services.
August 24, 2024
great concept
this is what the future of publishing looks like mike showcases it in a simple and practical manner that is engaging and straightforward.
this is what the future of publishing looks like mike showcases it in a simple and practical manner that is engaging and straightforward.
December 5, 2021
Great Insight
Helpful and very straightforward! I am going it apply the principles in my book. It was easy to ready and very relevant
Helpful and very straightforward! I am going it apply the principles in my book. It was easy to ready and very relevant
Displaying 1 - 29 of 29 reviews