Iliyana Stareva

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Iliyana Stareva

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Born
Bulgaria
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March 2013

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Iliyana Stareva is a highly versatile professional with expertise in PR, Marketing, SaaS, Customer Success, Channel Programs and PMO Leadership. She is the author of Inbound PR - the book that is transforming the PR industry - and co-author of Money Mastering, aiming to teach basic financial literacy to everyone. She is currently Chief of Staff to the EMEA President at ServiceNow. Iliyana is also a keynote speaker and a consultant for fast-growing companies eager to transform in the age of digital disruption. In her varied, global or EMEA-wide roles in PR agencies, HubSpot, Cisco and ServiceNow she's led major customer and partner engagements as well as global, cross-functional initiatives and change management programs. In her free time, y ...more

Average rating: 3.87 · 46 ratings · 11 reviews · 5 distinct worksSimilar authors
Inbound PR: The PR Agency's...

3.87 avg rating — 46 ratings — published 2018 — 9 editions
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Social Media and the Rebirt...

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Social Media - Key for Sust...

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More books by Iliyana Stareva…

CS as a Predictable Revenue Driver — What It Actually Takes

CS as a Predictable Revenue Driver — What It Actually Takes

I started my SaaS career in Customer Success.


Not the version of CS that exists in most companies today. The version where you were responsible for the full customer relationship — adoption, outcomes, retention, and growth. Where upsell and cross-sell were part of the job, not someone else's quota. Where working with partners to drive expansion was expected, not exceptional.


I was 24. I had ne

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Published on May 28, 2026 05:44
The Family Secret
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Hidden Daughters
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Be More Pirate: O...
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The Family Secret by Patricia Gibney
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Co-Intelligence by Ethan Mollick
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The Crow Trap by Ann Cleeves
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Berwick by L.J. Ross
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“In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.”
Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“When you try things for yourself, you innovate. You develop new ideas and figure out new service packages or agency processes. In our fast-paced world you need to be constantly innovating to stay relevant and not die like a dinosaur.”
Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“Enter Inbound PR, where content meets measurement and helps PR people show the real return on investment (ROI) of their efforts in the new digital era.”
Iliyana Stareva, Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

“This is an important lesson to remember when you're having a bad day, a bad month, or a shitty year. Things will change: you won't feel this way forever. And anyway, sometimes the hardest lessons to learn are the ones your soul needs most. I believe you can't feel real joy unless you've felt heartache. You can't have a sense of victory unless you know what it means to fail. You can't know what it's like to feel holy until you know what it's like to feel really fucking evil. And you can't be birthed again until you've died.”
Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“After all, you can't truly be happy if you've never known pain. You can't truly feel joy if you've never felt heartbreak. You can't know what it's like to be filled unless you've been empty.”
Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“Dreams won't always take you on a straight path to destiny but they're usually related to what your soul wants for you. They'll force you to ask yourself the hard questions, they'll kick your ass and more importantly, they'll turn you on.”
Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“Sometimes, if not most of the time, you find out who you are by figuring out who and what you are not.”
Kelly Cutrone, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

“The consumer isn't a moron. She is your wife.”
David Ogilvy, Confessions of an Advertising Man

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