Ivan

“When scientists ask whether they should blog, they are sometimes paralyzed: "Will I be wasting my time? Narcissistically navel-gazing? What might people say?" It is probably healthy to consider these questions when your reputation is on the line. On the other hand, the safest route is rarely a useful path for anyone who wants to make a difference. When it comes to blogging, researchers should balance skepticism with a clear-eyed assessment of the power and possibilities.”
― Nancy Baron, Escape from the Ivory Tower: A Guide to Making Your Science Matter

“That dawn he officiated at the daily mass of his ablutions with more frenetic severity than usual, trying to purge his body and spirit of twenty years of fruitless wars and the disillusionments of power.”
― Gabriel Garcí­a Márquez, The General in His Labyrinth

“Stepping outside your comfort zone to reach out can have tremendous payoffs. Whether you are building your network of media contacts, writing an opinion piece for a newspaper or blog, arranging a meeting with your local Congressman, or engaged in a media blitz around your latest paper, you'll generate ripples that can lead to surprising and gratifying results.”
― Nancy Baron, Escape from the Ivory Tower: A Guide to Making Your Science Matter

“One guiding post to determine where the distressing issues, needs and aspirations is Maslow‘s Needs Hierarchy. If you can identify their fears and concerns, you can choose a story that provides hope.”
― Gideon For-mukwai, The Science of Story Selling: How Win the Hearts & Minds of Your Prospects for Profit and Purpose