Alfred

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“The reality is, saying yes to any opportunity by definition requires saying no to several others.”
Greg McKeown, Essentialism: The Disciplined Pursuit of Less

“Find the people whose problem is most severe; they are eager to solve it and may become earlyvangelists.”
Cindy Alvarez, Lean Customer Development: Building Products Your Customers Will Buy

“Sometimes what you don’t do is just as important as what you do.”
Greg McKeown, Essentialism: The Disciplined Pursuit of Less

Chip Heath
“So how can you avoid letting these subtle emotions get the best of you? Get some distance.”
Chip Heath, Decisive: How to Make Better Choices in Life and Work

Chip Heath
“Ooching, in short, should be used as a way to speed up the collection of trustworthy information, not as a way to slow down a decision that deserves our full commitment. 3”
Chip Heath, Decisive: How to Make Better Choices in Life and Work

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