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Allyson E. Machate

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A bestselling author and expert publishing consultant, Ally loves using her experience and insider knowledge of the book industry to lead serious authors toward publishing success. She has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books for the Touchstone and Fireside imprints. Her client list includes authors publishing with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sunrise River Press, Sourcebooks, and Hay House, as well as independently published bestsellers. A Phi Beta Kappa graduate and Master of Arts in English and Creative Writing, Ally is the founder of The Writer’s Ally, through which she leads a diversified team ...more

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Allyson E. Machate Hi Igor. Honestly, no. I mean, I do get excited as things unfold, especially if I'm having a good day and really love what I've written, or when a rev…moreHi Igor. Honestly, no. I mean, I do get excited as things unfold, especially if I'm having a good day and really love what I've written, or when a revision has things falling nicely into place. I love that feeling when things start coming together--when you're working on a draft and you cross a kind of turning point where suddenly it starts to come together as a book! I've heard some authors report feeling very attached to characters or stories and getting very emotional when they have to, say, kill someone off, but that hasn't been my experience. I can totally see how that could happen for someone, though.(less)
Allyson E. Machate I specialized in prescriptive nonfiction as a ghostwriter for years, and I really loved that work because every project was an opportunity to do a dee…moreI specialized in prescriptive nonfiction as a ghostwriter for years, and I really loved that work because every project was an opportunity to do a deep dive into the subject matter. On one book, I got an education in interior design and decorating aesthetics. On another, I learned a ton about things like goal setting and self-discipline. In addition to ghostwriting, I did book-doctoring work for publishers, mainly in the health and wellness categories, so while I'm certainly no person-doctor I do know more than the average person about topics like mental health, getting a good night's sleep, eating to avoid/improve illnesses, etc. It's awesome to be able to learn from experts as I worked with them to share their knowledge with readers everywhere.(less)
Average rating: 3.89 · 1,936 ratings · 132 reviews · 2 distinct works
The Way of the SEAL: Think ...

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3.92 avg rating — 2,615 ratings — published 2013 — 25 editions
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The Way of the Seal Journal

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Good Book, Wrong Book—Ally Machate speaks for Scrivener Webinar Series

Most authors believe marketing is something they’ll figure out after the manuscript is done. 

It’s not. 

The marketing decisions that matter most are being made right now—inside the book itself. Who is the book for? What does the reader walk away knowing how to do? Does this book fit where it’s supposed to live in the market, or is it caught between categories? These aren’t questions for launch day.

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Published on June 08, 2026 14:34
Verity
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George Orwell
“Who controls the past controls the future. Who controls the present controls the past.”
George Orwell, 1984

George Orwell
“In a time of deceit telling the truth is a revolutionary act.”
George Orwell

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”
Ira Glass

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