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Sales copy must suck the reader in, be super easy to read, evoke an emotional response and motivate customers to buy which is a whole different goal than almost any other kind of writing.
“I PLUNGE TO MY DEATH”
― The Lightning Thief
― The Lightning Thief
“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“fundamentally, experience precedes technical knowledge. We”
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
― The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
Austen’s 2025 Year in Books
Take a look at Austen’s Year in Books, including some fun facts about their reading.
9,513 books
|
4,881 friends
1,453 books
|
128 friends
390 books
|
46 friends
1,467 books
|
44 friends
1,668 books
|
227 friends
372 books
|
119 friends
274 books
|
194 friends
378 books
|
140 friends
More friends…
Favorite Genres
Art, Biography, Book Club, Business, Classics, History, Non-fiction, Philosophy, Psychology, Science, Self help, and Spirituality
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