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Sales copy must suck the reader in, be super easy to read, evoke an emotional response and motivate customers to buy which is a whole different goal than almost any other kind of writing.
“A better justification is that people can type on a smartphone QWERTY keyboard without thinking about it. The keyboard can melt away, it can recede, and when it does, it leaves a space for what people really care about.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Simplicity is a form of humility, and simplicity is a sign of true greatness. Meekness is a sign of humility, and meekness is a sign of true strength.”
― The Lombardi Rules: 26 Lessons from Vince Lombardi--The World's Greatest Coach
― The Lombardi Rules: 26 Lessons from Vince Lombardi--The World's Greatest Coach
“Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
― Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
“Within this process, every individual act of building is a process in which space gets differentiated. It is not a process of addition, in which preformed parts are combined to create a whole, but a process of unfolding, like the evolution of an embryo, in which the whole precedes the parts, and actually gives birth to them, by splitting.”
― The Timeless Way of Building
― The Timeless Way of Building
Austen’s 2025 Year in Books
Take a look at Austen’s Year in Books, including some fun facts about their reading.
210 books
|
15 friends
1,729 books
|
131 friends
1,527 books
|
43 friends
4,808 books
|
486 friends
175 books
|
110 friends
1,346 books
|
127 friends
1,103 books
|
173 friends
9,431 books
|
4,892 friends
More friends…
Favorite Genres
Art, Biography, Book Club, Business, Classics, History, Non-fiction, Philosophy, Psychology, Science, Self help, and Spirituality
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Lists liked by Austen
