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Donald A. Norman

Born

in The United States

December 25, 1935

Website

http://www.jnd.org

Genre

Nonfiction

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Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Vi ...more

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Donald A. Norman's Blog

Donald A. Norman isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

Democratizing Design (talk)

My talk, Democratizing Design, presented April 6 at the Philosophical Society of Washington (PSW), Washington's Oldest Scientific Society, Founded 1871, with Science lectures every other Friday, has been censored. PSW has long had a channel on YouTube where they post all their science lectures. Recently, for reasons they will not reveal, YouTube removed the PSW channel. PSW cannot reach anyone Read more of this blog post »

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Published on April 08, 2018 11:20

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Donald A. Norman’s books

Average rating: 4.11 · 57,046 ratings · 4,126 reviews · 37 distinct works • Similar authors

	The Design of Everyday Things 4.15 avg rating — 48,941 ratings — published 1988 — 113 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Emotional Design: Why We Love (or Hate) Everyday Things 3.95 avg rating — 5,589 ratings — published 2003 — 39 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Living With Complexity 3.86 avg rating — 966 ratings — published 2010 — 19 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Design of Future Things 3.63 avg rating — 728 ratings — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Things That Make Us Smart: Defending Human Attributes in the Age of the Machine (William Patrick Book) by Donald A. Norman, Tamara Dunaeff 3.88 avg rating — 424 ratings — published 1993 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution 3.85 avg rating — 264 ratings — published 1998 — 19 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Design for a Better World: Meaningful, Sustainable, Humanity Centered 3.60 avg rating — 212 ratings — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Turn Signals Are the Facial Expressions of Automobiles 3.56 avg rating — 90 ratings — published 1992 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	User Centered System Design: New Perspectives on Human-computer Interaction by Donald A. Norman (Editor), Stephen W. Draper (Editor) 4.02 avg rating — 45 ratings — published 1986 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Learning and Memory 3.68 avg rating — 19 ratings — published 1982 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Donald A. Norman (?)

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
― Donald A. Norman, The Design of Everyday Things

tags: inspirational

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“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”
― Donald A. Norman, The Design of Everyday Things

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“Principles of design:
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.”
― Donald A. Norman, The Design of Everyday Things

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