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336 pages, Mass Market Paperback
First published January 1, 1960
"...That has been discovered by hundreds of thousands of men and women who have read this book in the twenty-five years since it was first published. The formula for success—far from being secret, inaccessible, or difficult to understand—is clearly spelled out in the pages that follow."
"These 17 principles are:
1. A Positive Mental Attitude
2. Definiteness of purpose
3. Going the extra mile
4. Accurate thinking
5. Self-discipline
6. The master mind
7. Applied faith
8. A pleasing personality
9. Personal initiative
10. Enthusiasm
11. Controlled attention
12. Teamwork
13. Learning from defeat
14. Creative vision
15. Budgeting time and money
16. Maintaining sound physical and mental health
17. Using cosmic habit force (universal law)"