Modern Management

by Samuel C. Certo

This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how–all toward the goal of achieving organizational success. Built around the concept of “Core Plus” — a core of chapters covered in most courses, surrounded by a rich selection of optional chapters — enabling flexibility in the way the text is used. Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management. For managers at all levels.

Genres: Management, Business

621 pages, Paperback

First published January 28, 1992

Reviews

[Federico DN]

Administration 102.

Something I read for Business Administration 2 classes during University.

ZzZzZz. ZzZzZz. ZzZzZz.

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PERSONAL NOTE :
[1992] [624p] [University] [Not Recommendable]
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Administración 102.

Algo que leí para clases de Administración Empresarial 2 durante la Universidad.

ZzZzZz. ZzZzZz. ZzZzZz.

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NOTA PERSONAL :
[1992] [624p] [Universidad] [No Recomendable]
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[James]

Working on achieving my MBA. This book (14th Edition, not found on goodreads) was the text. I did learn several new items.

[Kiko Gannaban]

to know how to manage

[Jean A. Morgan]

Read it for class. Good book of you are in a leader position or want different ideas

[Bita]

a pile of case study for knowing the problems

[Stephen]

Read 2001

[Yonnette Fredericks]

Modern Management

[Kelc]

hdfhdfghdfgdfg

[James]

Recently finished my MBA from William Howard Taft University. This was one of my course books from the program.