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Reluctantly Charmed

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Alternate cover edition of 9781922052773: here

Kate McDaid is listing her new-year’s resolutions hoping to kick-start her rather stagnant love life and career when she gets some very strange news. To her surprise, she is the sole benefactor of a great great-great-great aunt and self-proclaimed witch also called Kate McDaid, who died over 130 years ago. As if that isn’t strange enough, the will instructs that, in order to receive the inheritance, Kate must publish seven letters, one by one, week by week.

Burning with curiosity, Kate agrees and opens the first letter – and finds that it’s a passionate plea to reconnect with the long-forgotten fairies of Irish folklore. Almost instantaneously, Kate’s life is turned upside down. Her romantic life takes a surprising turn and she is catapulted into the public eye.

As events become stranger and stranger – and she discovers things about herself she’s never known before – Kate must decide whether she can fulfil her great-aunt’s final, devastating request ... and whether she can face the consequences if she doesn’t.

Kindle Edition

First published October 1, 2014

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2165 people want to read

About the author

Ellie O'Neill

5 books103 followers
Ellie is an Irish Australian bestselling author. She writes commercial fiction and is the author of four books. Her new novel, FAMILY MATTERS, published with Allen and Unwin will be released in June 2022. Her writing has been described as charming, whimsical, funny and touching. To date all of her books have been set in Ireland and she’s not entirely sure why. Australia has been home for over ten-years but her storytelling blooms from the streets of Dublin. Her 2014 novel, Reluctantly Charmed, was a top ten Australian debut and a bestseller.

After completing every book, Ellie announces to anyone with ears, that she’ll never write again. She is currently working on her fifth book and looks forward to dramatically throwing in the towel once more.

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Displaying 1 - 30 of 244 reviews
Profile Image for Brenda.
5,074 reviews3,012 followers
September 27, 2014
Kate McDaid was a copy-writer – she’d been a copy-writer ever since she had joined Frank and Preston five and a half years previously. F & P were a multi-national advertising agency; their office where Kate worked was located in Dublin where she had lived all her life. She was looking down the barrel of her career as forever being a copy-writer and she couldn’t work out how to secure the promotion she so desperately wanted. The day of her twenty sixth birthday was the same as any other – cringing away from the birthday wishes of her colleagues, wanting to get back to her desk and hide. So the unexpected letter from an unknown solicitor’s office, summonsing her to the reading of the will of Kate McDaid the following day had her reeling in shock. And when she discovered that she was the recipient of an inheritance, left to her by a relative who died 130 years ago, she had no idea that her life was about to change in a startling and unexpected way…

As Kate began to follow the step by step instructions, she was shocked by the instant following of her journey; the Irish fairies of long ago seemed to be sending messages – but she wasn’t sure if she was enjoying this notoriety she had suddenly gained. With events becoming more and more mysterious, the passion of the people becoming stronger, the walls seemed to be closing in around Kate. What was she going to do? She knew her life would never be the same again; did she even have any control over it anymore? Or was there really fairy magic afoot?

I absolutely loved this delightful and dare I say it – charming – debut novel by Irish-Australian author Ellie O’Neill. With a little bit of magic, this lyrical and endearing story made me laugh out loud, smile with delight and keep turning the pages to find out more; I closed the book with a smile and a sigh of intense pleasure. With a touch of romance, an element of fantasy, and the love of family and friends, I would have to say O’Neill is definitely a wonderful story teller and I’ll be looking out for her next book. Highly recommended.

With thanks to Simon and Schuster for my ARC copy to read and review.
Profile Image for Virginia.
Author 14 books82 followers
January 25, 2016
Ellie O’Neill is a very clever writer with a light touch. Reluctantly Charmed is fast-paced quirky and funny. There are literally dozens of characters and we never get them confused because the characterisation is so strong. The premise at first appears a bit shallow but don’t be deceived – there’s unexpected depth lurking beneath what seems to be a great romp down the well-trodden chick-lit path. I do think at times the handling of Irish folklore was a little too tongue-in-cheek – and the Irish culture might have been a little too parodied – but the ‘reluctant charm’ of the main character Kate carries us through.

I was really impressed by the quality of the writing and I’ve given the book four stars because I had two big disappointments.

The first one is down to O’Neill’s editor. It’s the author’s job to write the most detailed and richly realised book they can. It’s the editor’s job to nip and tuck anything that’s unnecessary, over-written and slows down the pace. About half-way through, my heart sank when I saw how long the book was. Too long for this story, for this reader. I found great slabs of unnecessary description, particularly where details of the media frenzy were repeated over and over, becoming tiresome. And other places where the detailed descriptions of events needed to be cut to keep the story moving. I do worry sometimes that publishers go for longer books because they sell well, but risk the pace of the story.

My other disappointment is a personal thing. Kate has to publish seven poems (called steps) from her long-lost witchy aunt to get a secret inheritance and the whole book is gearing up for the big finish – Step 7. I won’t give any spoilers but I didn’t like the way O’Neill chose to end it. It was clever in its way but for me that was the problem. It was clever but not inspiring.

Despite these disappointments I’d recommend Reluctantly Charmed as a great beach or curl-up-by-the-fire read. (And I prefer the original cover.)
Profile Image for Sabi.
1,259 reviews359 followers
June 26, 2022
Never have I ever read this much Ireland Information-filled book! The country is the star of the novel!



The story: The female lead comes from a long line of fairies and she maybe be one. Still, it's not all roses as these fairies not known for their sweetness but rather for their dark and mysterious acts.

Things I liked:

🧡 The idea: The whole plot is not something we read about everyday. It has just the right amount of fantasy and contemporary.

🧡 The writing: For a debut read, it's great! So consistent and easy.

🧡 The descriptions: Everything was so nicely explained that neither bored me or left on wanting more.

Things I wasn't impressed with:

Lack of romance: My only complaint about the novel. I know it's not focused on romance but rather on fairies but still, if it had a proper developed romance, it could've been re-readable for me.
Profile Image for Magdalena aka A Bookaholic Swede.
2,061 reviews886 followers
January 1, 2016
DNF at 24%! This book is supposed to be funny and charming, but actually, for me, it was more silly, without being funny and it seems to be taking a romantic turn that I just wasn't that interested to read about. The whole 7 letter thing and the fairie thing just didn't work for. I read some review to see if it was worth continue reading, but apparently the ending is a big let-down so I decided to not go on since there are better books out there in the world just waiting to be read...with great endings.

I want to thank the publisher and NetGalley for providing me with a free copy for an honest review.
Profile Image for Alana.
10 reviews12 followers
October 25, 2014
First of all, I know the title is an ‘Adult’ read. And I know us YA bloggers tend to shy away from such books. But this has to be one of the most YA-y ‘Adult’ books I’ve read in a long time. It definitely doesn’t have the normal adult vibe… apart from the fact that yes, the character is a little bit older than a teenager, it’s a quirky and interesting ‘fluffy’ read that’s perfect for a lazy Sunday afternoon.

The novel follows Kate McDaid, a young Irish woman who’s in desperate need of a promotion, a love life and something to take her away from her boring routine. Fortunately, this something comes in the form of a previously unknown inheritance granted to her on 26th birthday. But the inheritance comes with a catch, her great-great-great (there’s more great’s but you get the hint) aunt included a clause in the paperwork. Kate can only get what is entitled to her after she publishes seven letters, one each week, to the general public.

But these aren’t just ordinary letters, they’re strict steps to reconnect with the long forgotten (and who knew they existed?) fairies of the Irish folklore. As each week passes, things around her get weird and downright odd as Ireland, and the world at large, start to question the existence of these fairies, and wonder what the final step will reveal. As the public becomes desperate to reconnect with their Irish folklore, Kate begins to learn more about herself, her past and the motivations of those around her.

I was utterly charmed by this novel. (Get it? Alana made a funny :P) Kate McDaid was a lovely main character and I had a ton of fun following the journey of the ‘steps’ along with the other characters in the novel. I’m going to be completely honest and admit that I have a limited knowledge of Irish folklore, but I found the fairy concept in a real life setting incredibly cute although often a tad unrealistic. Then again, not being Irish-born, I have no clue how ingrained this type of folklore is in the culture… So for them this could have been very realistic. Who knows?

Kate’s parents were hysterical. Honestly, their hijinks made the book for me. From going on every kind of talk show to milk their newfound fame to hiring an agent and attempting fake tan… there wasn’t anything they didn’t do. And they that had me smiling to myself or laughing out loud in all of their scenes. Kate’s constant exasperation with them just made it better, I’m sure we can all relate… I know I can.

The magical twist while interesting and unique for such a genre…just didn’t sit well with me. Like Kate in the novel, I was incredibly skeptical about how the ‘fairies’ and these steps suddenly became increasing popular to the point where Kate herself becomes a celebrity. I think I’m just being nitpicky though…Probably because I’m not used to such a magical twist in a chick-lit novel. I’m the girl that will read a book about a cyborg Cinderella but I’m nitpicking at a few fairies? I feel like I’m being a bit of a hypocrite here :P

I found the friendships in the novel solid… although the romantic sub-plot was a tad unusual, albeit rather cute. I was more inclined to it towards the end… it’s just there was so few interactions or sane interactions… it had a very ‘Pride and Prejudice’ vibe to it. (If that makes any sense at all..)

I will say that the ending was not my favourite. Although I didn’t see it coming, kudos to O’Neill for a rather unpredictable finish, I thought it was rather abrupt and a little bit far-fetched. I closed the book and was left with a WTF kind of feeling… and not really in a good way. This was such a shame because I really did enjoy the book until the last 100 pages, so I was left feeling a little bit let down.

Overall, I did enjoy Reluctantly Charmed for its quirky plot, lovable characters and general ‘fluffy-ness’. This is a perfect light-hearted read for a night in with a glass (or bottle) of wine and a blanket or chocolate (always chocolate). I’d recommend giving it a try even if you aren’t a fan of adult books because this one is definitely not your average chick lit read.

Thank you to Simon & Schuster Australia for providing an ARC in exchange for an honest review.
Profile Image for Dana Al-Basha |  دانة الباشا.
2,360 reviews988 followers
February 7, 2018
[Tuesday, November 3, 2015] This cover is gorgeous. I just ordered the book, I can't wait to read it.



In my last visit home, a couple of months ago, I got a dozen of new books and one of them was this charming book by Ellie O'Neill titled "Reluctantly Charmed", nothing about me was reluctant while this book charmed me.



I just finished this book, a few hours ago, so the charm of a new favorite story still lingers with me. I remember searching for new books a few months ago, and while entering from one book to the next on Amazon I found this astonishingly beautiful cover and I ordered it on the spot. I have a thing for redheads but not all redheads, I have standers! The girl on the cover is mesmerizing, buying this book for the cover in first place was a gamble, but I won a great story with it!



The story revolves around Kate McDaid who inherited 7 letters from her great aunt from 130 years ago, her aunt was a wicked witch, and they not only shared a name, but looks and power as well. The story takes place in modern Ireland but brings out all the folklore charm of the fair folk.



Reading this book awakened two parts in me, first I was heartbroken reading passages about Ireland, because it reminded me of Palestine, and how much Ireland lost because of the British occupation. England should apologize to many people they hurt along history in the name of power. But history is history, it does affect the present BUT we choose to let go or embrace our heritage. It would break my heart if Palestinian let go.




The second part is a bit personal, BUT books can do that to you, remind you of things you forgot. I too had a fairy friend as a kid, and so many things mentioned in the book gave me goosebumps and awakened a sleeping memory in the back of my mind that I thought of as fiction. As I googled I found many people from different cultures, spoke different languages, had different religions, and were from different times experience the same experiences I went through, which confirmed my old beliefs, some things are unexplainable but are real like you and me. But unlike other people I have proof. It's such a great book!



The book is magical, funny, thrilling, it could get creepy, and charming; and the author knows Omar Al-Sharif!! But I wanted more of the ending. Not the ending I expected from all the buildup as the story moved forward.


Profile Image for Kate.
856 reviews39 followers
November 14, 2014
If there was every a book which made me want to run away to Ireland and play among the fae - it would be Reluctantly Charmed by Ellie O'Neill.

Kate McDaid's life so far has been fairly normal. She has a job as a copywriter and hopes for career progression. Her parents are loving and she has a great group of friends. On her twenty-sixth birthday, Kate gets a letter which changes her life from her great great-great-great aunt Kate McDaid, a self-proclaimed witch who has been dead for 130 years. The letter seems harmless enough. Post a bunch of letters, one per week for seven weeks, to earn her inheritance. But Kate couldn't have predicted the impact the letters would have on the world.

Reluctantly Charmed is a delightful novel full of adventure and magic. Kate was a great character to follow was she set off on a journey she never expected to take. Not really believing in magic, following her great-aunt's instructions seems harmless. But releasing the letters to the public causes Kate to become an instant celebrity. Dealing with fame whilst trying to prove she's good at her job, find a suitable life-mate and live her life is hard - especially when she achieves almost an almost cult-like status.

But throughout it all, despite the drama and complications following her great-aunt's instructions, Kate remains a charming character. She's likeable and her problems at the beginning of the novel are entirely relatable. Her enduring crush on a singer, trivial office politics and general day-to-day dramas render Kate as incredibly down to earth. When her world gets a little more magical, Kate remains practical and is amazingly level-headed despite the presence of paparazzi and fan clubs hanging out on her front lawn. The magical realism incorporated in this novel worked wonderfully. And the romance was delivered perfectly. The interactions between Kate and her leading man are a great combination of romance, comedy and misunderstanding. I loved it.

The setting is perfect for this book. Ireland shines throughout Kate's journey from the city to the country. And what I liked most about the Irish setting is it didn't feel overly stereotypical nor token. This is a book which could not have worked anywhere else and the country is integral to the story.

I was charmed by Reluctantly Charmed and adored this debut novel by Irish-Aussie Ellie O'Neill. The story was fun and interesting with well written, endearing characters. Perfect for fans of fun contemporary romance stories with just a dash of magic.



Thanks to Simon and Schuster Australia for the review copy.
Profile Image for Shelleyrae at Book'd Out.
2,613 reviews558 followers
October 3, 2014

Reluctantly Charmed is a bewitching novel from debut author Ellie O'Neill.

Kate McDaid is curious when she is summoned on her 26th birthday to a lawyer's office to hear the reading of a will written 130 years ago. The will, penned by Kate's great-great-great-great aunt, requires her to agree to publish a series of letters over seven weeks in exchange for her inheritance. Kate, a modern Dubliner and junior copywriter, is bemused to discover the letters contain Seven Steps that her aunt, a self proclaimed witch, claims will reunite humanity with the near forgotten world of fairy. Not seeing the harm in fulfilling the eccentric request, Kate publishes the first letter online but within days her life is turned completely upside down.

Entertaining and light, Reluctantly Charmed is a fanciful story about self discovery, modern day malaise, and magic, with appealing touches of humour, intrigue and romance.

An ordinary young woman, with a 9-5 job in advertising to which she rides her bike everyday, a crush on a gorgeous pub singer, and a tiny flat in Dublin, Kate is a likeable character who is easy to relate to. She is naturally skeptical of her aunt's claim that she was a witch who communed with the fairies, and that Kate too has powers. Even as Kate instinctively offers 'spells' to her girlfriends to improve their love life or help their children sleep or chats with the flowers on her desk, she remains doubtful of the existence of magic, more concerned with attracting the attention of 'rock god' Jim, lining up 'The Hoff' to star in a client's campaign and getting to the corner store without being accosted by the Anorak gang. Kate is astonished by the snowballing interest in the 'Steps', fueled by social media, which bestows on her an unwelcome celebrity status.

Ireland is an ideal setting for the novel, given the country's traditional association with the 'wee folk'. Despite the modern pace of Irish life, belief in fairy folklore still lingers and O'Neill's story invites the reader to imagine the possibilities. The 'Seven Steps', which urges people to reconnect with nature and promise a revelatory reward, is an irresistible lure for those, from the earnest Simon the Anorak to the sinister journalist, Maura Ni Ghaora, looking for the potential of magic.

With well drawn, engaging characters, a delightful premise and effortless style, fans of magical realism are sure to be enchanted by the whimsy of Reluctantly Charmed.
Profile Image for Nomes.
384 reviews365 followers
October 6, 2025
Did you read that blurb? lovelove. First the cover (and title) snatched me and then the blurb had me hooked. I love finding books that I've heard nothing about and taking them home with me along with the promise of finding something special.

This Irish chick-lit(ish) tale has small elements of magical realism and a fun vibe that's a smidgen reminiscent of Sophie Kinsella/Meg Cabot (that's the best I can think to describe the style, with it's humour and quirky protag and her family and friends, but it's still not quite the perfect descriptor as O'Neill has her own distinct flavour going on).

Reluctantly Charmed is whimsical with a plot that is wild in it's vision and escalating drama. I loved that about it (the unharnessed charm, marching along to it's own Irish beat). The setting is charming (Dublin! and then countryside Ireland!).

I loved the off-beat vibe that felt distinctly Irish (and otherworldly to this Aussie girl here) ~ from it's rowdy pubs to it's superstitious folklore of eras gone by. Who wouldn't want to be charmed by the possibility of fairies. But not all fairies are good, or are they even real? There's an element of the unknown with foreshadowing on certain characters and there's also manic momentum as each successive letter is published, bringing with them more bedlam, uncertainty and promise.

There is a hot Irish-charm-swoon guy (which I would have welcomed more pages devoted to him, haha). He's a little elusive but brings all that sexual tension and leaves it in his wake.

My one criticism, for me as a reader, is even though the plot was always moving forward and all elements/scenes felt essential, there was just so many threads going on that it really cluttered things up towards the end and seemed to make the ending drag out a little and events take forever to finally unfold. Although, this could have been reader's anxiety ~ desperate to power through and see how the climax explodes all over the place and how the resolution would tie up (you will not guess it, guys).

I love how unexpected the whole book is and it's effortless smiley, breezy style with a wholly original premise (although some elements touched on chick-lit tropes). And that wicked ending! Woah ~ beautiful mix of surreal and real, perfect and painful, sexy and surprising. One minute I was grinning away, smashing through the pages and the next I was startled and genuinely touched...

I liked it, truly, a lot. When I wasn't reading it, I was thinking about getting back to reading it. And when I was reading it, often post-midnight and drowsy in bed, I was forcing my eyelids open to keep going in true book-addict-just-one-more-page style. Pumped to see what Ellie O'Neill has next and so glad to have found a new fave author <3
Profile Image for Christina (Confessions of a Book Addict).
1,555 reviews208 followers
June 11, 2015
Kate McDaid lives a seemingly normal life in Dublin. She works at an advertisement agency and like any normal twenty-six year old, she spends a lot of time with her girlfriends as they all try to tread the waters of dating in the big city. One day she receives a letter from a lawyer saying that she has inherited something from one of her ancestors. Surpsingly enough, her parents have no clue who this ancestor is and to make matters even weirder, the ancestor shares her name and lived in the 1800s. But this isn't any normal ancestor. Kate McDaid from the 1800s was known for her "second sight" and leaves Kate a series of poems that deal with the faeries. If Kate publishes a poem a week, she will then earn whatever it is that she has inherited. Kate thinks this is some bizarre joke, but as more people find out about Kate's inheritance and the faeries' poems, she becomes a bit of a celebrity in the media. Reluctantly Charmed by Ellie O'Neill is a whimsical debut that's a fun read for St. Patrick's Day or fans of Irish folklore.

Read the rest of my review here:

http://www.confessionsofabookaddict.c...
Profile Image for Catherine Heloise.
109 reviews6 followers
February 18, 2015
I was given a copy of this book as part of the Australia Day Book Giveaway Blog Hop, and it was so much fun to read.

Kate McDaid discovers on her 26th birthday that her long-dead great-great-great aunt left her a legacy, with conditions on it. Seven letters have also been bequeathed to her, and she must receive one every week, and publish it the day she receives it. The letters, it turns out, are about bringing the fairies back to Ireland, and to everyone's surprise, they become a massive hit. Kate is hounded by papparazzi, her parents are having a fantastic time on all the local talk shows (Kate's parents are one of the joys of this book - I love the way that they aren't taking any of this very seriously, but are cheerfully milking the situation for all its worth), a well-known journalist is trying to persuade Kate to help her with a mysterious agenda, and Kate herself might just possibly be developing magical powers.

This was quite simply a delightful, light read, that did exactly what it was trying to do. The plot bounces along merrily, but it's the characters and setting who really make the book. Kate's friendships are lovely and refreshingly non-bitchy and supportive (all too rare in books that flirt with the chick-lit genre - why is that, anyway?), Kate herself is pleasingly sane and normal despite the bizarre circumstances she finds herself in, and I have to say, while I saw a couple of the plot twists coming, I did not expect the story to end as it did, and yet it was absolutely the right ending.

One thing that really sprang out for me in this book was the way Dublin, Ireland, and the Irish were portrayed. I don't think I've read any novel set in Ireland post-Troubles, and Ms O'Neill introduced her country and countrymen and women in a way that I can only describe as welcoming. It's the sort of book that makes me want to spend time in Ireland, actually.

I'll be re-reading this one with pleasure, and look forward with anticipation to more of Ellie O'Neill's work.
Profile Image for Carmen Blankenship.
161 reviews66 followers
March 8, 2015
I adored every line of this book. Ellie O'Neill is a fresh new voice and I cannot wait to read what's next from her. If she is to be compared to anyone I would Sarah Addison Allen. This is magic realism at its finest. From the lush and rich Irish history, to the possibilities of Fairies, I guarantee you will giggle at times and be mesmerized at others. Grab your tea and tuck in. You'll be reading awhile.

Thank you Netgalley for the copy in exchange for a review.
Profile Image for Emily Wrayburn.
Author 5 books43 followers
June 22, 2021
Review originally published on A Keyboard and an Open Mind 22 June, 2021:

This is one of those books that’s hard to rate. 3 stars seems too generous for how I felt about it but anything less (even 2.5) feels harsh.

Honestly, the book’s title is a good description of how I felt about it. While it’s classified as magical realism, I felt it had a bit too much fantasy to qualify as such. But at the same time, not enough fantasy to be a proper fantasy book.

There’s a lot to like here – Kate McDaid is a relatable main character, and she and her group of closest friends make a fun group. The misunderstandings in the romantic subplot were quite obvious but it was still cute.

And the premise of an nineteenth century witch leaving a plea from the fairies for her twenty-first century niece to reveal step-by-step is an awesome premise, which worked well.

Where I started getting tripped up was how quickly Kate became SO famous. I could understand her going viral and becoming a bit of an Internet celebrity. But within two weeks of her starting to publish the Steps, she has the paparazzi following her around, and she’s appearing in gossip rags. Her parents are appearing on national breakfast TV because she doesn’t want to, and they’re hiring an agent and being asked to be the face of advertising campaigns. This just didn’t make sense to me.

I also felt the ending was quite unsatisfying. It all wrapped up in a bit of a rush, too much of a rush. It was all too easy and everything worked out in a couple of chapters. There’s a kidnapping that Kate simply runs away from virtually unscathed. Her choices to do with the Final Step don’t have any real repercussions, apart from one thing which actually should be a HUGE DEAL and is glossed over in a couple of paragraphs in the epilogue (sorry, trying not to be spoilery).

I’m sure this will be a properly charming read for some readers. It just didn’t work for me.

This review is part of my 2021 Australian Women Writers Challenge. Click here for more information.
Profile Image for MarciaB - Book Muster Down Under.
227 reviews32 followers
September 26, 2014
Reluctantly Charmed is a light-hearted, feel good novel with Kate McDaid offering us a lesson in life – what if we just said “bugger it” and went with the flow instead of living our everyday stressed out lives! Well, Kate goes out of her way to show us exactly how she did it, even though it took her some much needing convincing in the beginning!

An only child from a very long line of only children, Kate is a junior copywriter and has worked for the same advertising agency for five and a half years. When the story opens we see her plans to make her new year’s resolutions – which is always on her birthday – but is then startled, after a birthday celebration in the office, when she receives a formal letter requesting her presence at the reading of her great-great-great-great-aunt Kate McDaid’s will.

Lured by the promise of her aunt’s estate, Kate “conjures up images of tweed jackets, springer spaniels at the heel and hunts on horses that finished quaffing champagne” but soon discovers that there are conditions to her inheritance - she has to publish one letter plus seven Steps every week over the following seven weeks.

What follows is a frolicking good read full of laugh out loud moments, breathtaking scenery as well as celtic folklore and spirituality which all lend authenticity to the Irish setting and kinfolk.

I was absolutely delighted when I received a copy of this novel with an invitation by Simon & Schuster to participate in a “competition” against various well-known book bloggers around Australia, for the cover reveal.

All in all, their publicity department have done a great job of promoting Ellie O’Neill’s debut in what I can only describe as one of the most rigorous social media marketing campaigns I have ever seen – you just have to look at #reluctantlycharmed on Twitter to realise the impact it made.

When the cover was finally revealed on the 8th August by Monique at Write Note Reviews I was, as Kate would say, “astonished”, at how it so aptly represented the story within but even more so that the image of her was so perfectly rendered.

Ellie O'Neill has given us an endearing character in Kate. A normal, down-to-earth person with a messy flat and a jar of marmalade in her fridge which only gets opened when her Mam visits, she is also vibrant, funny and kind-hearted and she sucks us into her life as it slowly changes over the following seven weeks. From a static dead-end job (to which she rides a pushbike every day, until it gets stolen and advertised on eBay), to this person who suddenly “awakens”, Kate casts her spell on us and takes us on an adventure of self-discovery as she realises she is worth more than she ever gave herself credit for.

Whilst she remains skeptical about the fairies, she does find herself talking to the plants and is further astounded when her knowledge of things unknown to her before, such as medicinal cures for cold sores, restless babies and jock itch, come to the fore and it becomes quite obvious that she’s onto something when her advice actually works. She even has a name, a weird, possibly fairy name!

But she’s also just human, and eventually the celebrity status which has been thrust upon her makes her feel alone and annoyed that she was the one chosen to have her life fall apart. While she begins to feel removed from her friends she also understands that they can’t comprehend what she is going through when even she doesn’t.

The secondary characters are equally well done, from the egotistical musician Jim, her lovable best friend Matthew, Mam and Dad who jump on the bandwagon to wallow in her unwanted celebrity status, the indomitable Maura with her mysterious aura and fancy gloves, the Annoraks who become her faithful followers to the handsome but enigmatic Hugh and, while they lend some fabulous Irish humour and a supernatural element to the mix, they also enhance Kate’s journey.

Along with these fine characters and her deftly structured narrative, Ellie’s cracking turn of phrase and scenic descriptions are something to be savoured, and I’d like to share a few of my favourites with you:

“What? Have I died and nobody told me?”

“You had to chew the air on arrival to get it into your lungs”

"The fire was crackling easily in the corner, the pints were slipping down smoothly”

"The melody was heartbreaking. Her voice channeled death and misery, and mothers’ tears and broken hearts”

"the main street meandered like a peeled orange skin curling back on itself”

“peppered on its curves were cosy thatched cottages some hosting creaking iron signs swaying lazily”

“majestic sweeping mountains draped in green velvet, which guarded the place like a mother’s protective hands”.

Set against the lush backdrop of Ireland, this is a delightfully bubbly, warm and easy read, packed with good ol’ Irish charm, lots of tea and perhaps a little bit of love and I have no hesitation in recommending it to a wide readership who, once the last page is turned, will “stop, pause and appreciate” the great yarn that Ellie O’Neill has given us.
Profile Image for Sally906.
1,456 reviews3 followers
October 17, 2014
RELUCTANTLY CHARMED is not just contemporary fiction, it has history, drama, laughter, tears, romance and a little bit of magic. The story starts off with just a tiny hint of the mayhem that is about to start “…A year ago no one had heard of me…” This opening line just begged for the question – why has everyone heard of you now? Kate has a dead-end job in an advertising company, with clients that are too hard to please so have been handed to Kate. Her love life is non-existent and her general life is going nowhere, which is why she decides to publish the letters – for a break in the monotony. It doesn’t take long for Kate’s life to be anything but boring, in fact her parents are being interviewed on TV, the paparazzi are chasing Kate and she has a pack of weird anorak-wearing groupies camped out in her front garden. Suddenly everyone is fairy obsessed and researching their fairy name, talking to nature and hugging trees – including Kate. Well it can’t hurt can it? Soon Kate’s life is out of control and she finds she’s doing spells to help her friends, and discovering that unbelievers are being cursed through the letters. Welcome to the dark side of magic, Kate decides to find out more about her ancestor and what is happening to her and heads off to the small Irish village where it all began. RELUCTANTLY CHARMED gets serious and part of the ending is quite tragic in one sense, not quite the completely happy ending I was expecting, more bitter-sweet with a final twist really surprised me. A belief in fairies is not required to enjoy RELUCTANTLY CHARMED, and rest assured that while there is a lot of humour, it is not all fluff and there is a very dark undertone as fairies are not nice creatures when they don’t get their own way. Kate is a very believable character who certainly grows in character as the story progresses. She starts off as doing it for a bit of a laugh and then has to grapple with a very serious choice by week seven. The tension as she made her choice and mulled the pros and cons kept me on edge and certainly rescued the book for me as it took me a while to settle into the story. I will certainly look out for future books from Ellie O’Neill.




C – Above average. Was very readable and I really liked it but was easily able to put it down and walk away for a while.


With thanks to Simon and Schuster and the author for my copy to read and review.
Profile Image for Amanda - Mrs B's Book Reviews.
2,230 reviews334 followers
June 23, 2016
*4.5 stars
Ellie O’Neill’s debut novel Reluctantly Charmed is a delightful story that I relished for its traditional Irish charm, culture, folklore, mystery, family roots and light romance.

Reluctantly Charmed centres on the story of Kate McDaid, whom I found completely likeable main protagonist from the very start of the book. Kate is a young Irish woman, struggling to make it as a copy-writer and is generally out of luck in the love and life department. On her 26th birthday she discovers she is the only benefactor of an inheritance, courtesy of a long lost great aunt. There is a catch this surprising inheritance. Kate must fulfil the wishes of her great aunt to claim her inheritance, which is a rather strange request - she must publish a set of her aunt’s seven letters. Each must be published one at a time, weekly. As Kate begins to closely follow her aunt’s instructions, she is catapulted into a world she didn’t know existed, a magical past of fairies and Irish magic. As the letters get stranger, so does Kate’s once ordinary life.

I loved the tone of this novel from the very beginning, much like the charming Irish folk I have had the pleasure to have known. It is simply a grand novel, packed to the brim with humour, good fun and rich culture. Although this is Ellie O’Neill’s first novel, I feel she succeeds as an engaging storyteller, she had me captivated throughout my reading experience of Reluctantly Charmed. I enjoyed the references to Irish traditions, storytelling and the sense ‘make believe’ depicted in the novel. Reluctantly Charmed is an unusual novel, I couldn’t really pin it to a specific genre, rather it is a fusion of magical realism, fantasy and contemporary women’s fiction. The drawcard of this novel for me is the author’s finely tuned descriptions of the setting – Ireland. I had the opportunity to visit this part of the world last year and I welcomed the opportunity to go back and re-imagine the picturesque rolling green hills of Celtic land through O’Neill’s eyes. I also really loved the characters in this novel, they are highly likeable and guaranteed to make you chuckle more than once.

Reluctantly Charmed is a novel that enamoured me completely, with its playful approach to themes such as mystery, romance, self discovery and traditional folklore. I loved that it was a complete departure from anything I have read for some time. This is feel good, indulgent reading at its best.
Profile Image for The Lit Bitch.
1,272 reviews402 followers
April 18, 2015
3.5 stars

This year I’ve read a lot more ‘magical realism’ books which I love. They are whimsical and just have this great cozy feel to them and this book was no exception.

Kate is an easily likable main character. She is just a normal girl, living a normal life, with normal life expectations…..she’s approachable for the reader and the target audience can easily relate to her.

Her love interest, Hugh, at first seemed unlikely. I wasn’t entirely buying into their romance for some reason at first. However as the story continued I found myself buying into it more and more and hoping that they would somehow end up together.

I’ve seen a lot of criticism about the ending of this novel, but for me I thought it worked and fit nicely within the story. That’s all I am going to say about that so I don’t ruin it for others….but I think it was appropriate.

The things that happen to Kate and those in her life after she starts posting the letter totally made me laugh out loud at times. The author has a great sense of wit and humor that worked so well in this story. The whole fairy lore mixed with the modern life of Kate was just such a great humorous element.

Again, the setting just made this book for me. I loved how Ireland was front and center throughout the story. I haven’t read many books set in Ireland and now I simply MUST go there to visit because it just sounds so wonderful in this book. I love how the author also incorporated some Irish history into the novel as well.

One thing that I wasn’t a fan of was the cover. I learned a long time ago to not judge a book by its cover, however I think you can reach a wider audience based on the cover. For me this cover just didn’t grab me. The color scheme worked but I wasn’t a fan of the girl photographed. I envisioned more of the Irish countryside on the cover or something. The script for the title seemed to get lost on the cover. I like that it was in white, but I think the font itself just made the title blend in with the vine. Anyway, as it is, the cover just isn’t grabbing me.

See my full review here
Profile Image for Kathryn.
Author 19 books57 followers
September 22, 2014
Irish folklore, fairies and modern day Dublin come together in this brilliant, funny debut by Irish-Australian author Ellie O'Neill. Reluctantly Charmed is a story about fairies. It's also a romance. Most importantly, it is also a great deal of fun with a loveable heroine and a lot of self-depreciating humour.

Kate McDaid is working in an advertising agency in Dublin and believes that her career prospects are going nowhere. She is also a little, well, concerned about her love life which seems to be going about as well as her career is. Then something completely unexpected happens, in the form of an inheritance from a great aunt who died 130 years ago. This aunt, who was also named by Kate McDaid, was a witch. In order for Kate to receive her inheritance, she must publish a series of seven poems each week. The poems each contain a surprising request--that people reconnect with the fairies of Irish Folklore. Kate publishes the first letter on an obscure website. Hilarity--and calamity--ensure when the poems spark a revival of interest in fairies. From there, Kate finds her life change in a number of unexpected ways.

As I stated at the beginning of this review, Reluctantly Charmed is a lot of fun. Each of the poems changes Kate's life in surprising and unexpected ways, sometimes for the better and well, sometimes not. Author Ellie O'Neill's ability to mix folklore with a modern-day Ireland is commendable. I also loved the romantic subplot--initially, Hugh seems like an unlikely possible love interest for Kate, but as the book wore on, I found myself hoping that the two would eventually pair off. The ending is bittersweet, though fitting for the novel.

Recommended reading for all fans of chick-lit and women's fiction.

This review also appears on my blog, Kathryn's Inbox.
Profile Image for Rowena Holloway.
Author 10 books37 followers
September 20, 2014
An impressive debut from a lyrical storyteller who gives a new twist to the story of a young woman stuck on the wrong guy in a career that’s going nowhere.

Copywriter Kate McDaid receives the rather disconcerting news that she’s invited to the reading of her namesake and several-times-great grandmother. The unusual bequest turns Kate’s quiet life into a circus, complete with anorak wearing zealots and old lore faeries. Will Kate embrace her new life and do as the faeries ask (for better or worse), or will she deny her destiny and possibly miss her chance at Mr Right?

Reluctantly Charmed is the delightful tale of a young Dubliner who unwittingly causes a national obsession over the seven steps she publishes in order to inherit her namesake’s estate. Written with humour and insightful observations of the Irish culture, including the quirky coupling of old lore faeries and modern life, Kate’s dilemma is entertaining with many laugh-out-loud moments. The seven steps have a message that will resonate in a world concerned with climate change and the story moves along at a fair pace. The lead up to the climax is perhaps a little drawn out as the story lines come together, but there is plenty to keep the reader entertained with colourful characters in all parts of Kate’s life. With a nod to some of the more sobering moments of Irish history, O’Neill’s writing is effortless and laced with unexpected witticisms.

Reluctantly Charmed is superb escapism and will be a popular summer read.

With thanks to Simon and Schuster for the ARC - and for introducing me to a such a wonderful new author!

Find out more about Ellie and her lovely novel when we chat on my blog Sept 25 2014
Profile Image for Tracey Allen at Carpe Librum.
1,154 reviews125 followers
October 22, 2014
I've learned not to trust a book by it's cover, and nowhere is this point more valid than Reluctantly Charmed by Ellie O'Neill. Pitched as having the 'warmth of Monica McInerney and the charm of Bridget Jones', I'd never have picked up Reluctantly Charmed if it weren't for the invitation to join the virtual book tour being hosted by Simon and Schuster and being offered an ARC of the novel.

Far from being a beach read or chick lit novel, I found Reluctantly Charmed to be a dark mystery that definitely held my attention. The romance is subtle, the protagonist Kate is very likeable and the plot is original and believable. I flagged each of the letters as they appeared in the novel (and were subsequently published on the web by Kate) and couldn't wait to read the final letter and the instructions it contained.

I enjoyed the darkness and fear associated with Irish folklore and the mention that some Irishman still try to please the fairies by fulfilling superstitious beliefs. Author Ellie O'Neill tells me more in her guest post on my site:http://www.carpelibrum.net/2014/10/bo...

Reluctantly Charmed was the most unexpected and surprising read of the year for me and reinforces the lesson that if you generalise and make snap judgements about a book, you could be missing out on a rewarding reading experience. I'm glad I didn't miss this one.
Profile Image for butterflygloss.
22 reviews
February 16, 2016
I wanted to love this book- like, I really wanted to love this book. I was incredibly excited to read it because fairies and magic are right up my alley, but this did nothing for me.
The writing was not challenging at all. I felt like I was in 6th grade reading this. This made the book a quick read. I kept turning the page hoping that something better or exciting would come along, but nothing did.
There was one scene that I really thought was stupid, which was when Kate called Jim gay to insult him? I guess? I honestly don't know where the writer was going with this "insult" other than being blatantly offensive.
Another thing was that Kate's relationship with her love interest moved way too fast. They were dating for like two days, and then something happens to her and he's acting like a husband comforting her and rushing right over to see her. It was unrealistic.
Also, the ending was underwhelming.
Overall, I rate this book 1.5.
Profile Image for Nancy Brady.
Author 7 books45 followers
July 26, 2015
Full disclosure: I received this novel as a First Reads Goodreads giveaway, but that in no way affects this review.

4.5 stars actually...this debut novel is a change of pace (with few WTT trends). Kate McDaid inherits the estate of her namesake (her great-great-great aunt) with a caveat. She is to publish under her own name the Seven Steps, which are a series of poems about the existence of fairies. If she does, she will get her inheritance.

From the publication of first to the last, her life is changed (into that of a reluctant celebrity), but so are those who are willing (or not-so-willing) believers in the immortal creatures.

Often humorous, sometimes serious, this debut novel of magical realism gives the reader a sense of Ireland's beauty and Fae charm. What if fairies are real? Definitely a fun read.
#huronreader
Profile Image for Renee.
Author 102 books153 followers
October 5, 2014
This debut novel was a delight to read. It's set in modern day Ireland with a magical twist, plenty of humor and a hint of romance. The main character discovers her own potential and is in the position to change the world. There is good character development throughout the book with characters to like and loathe. The ending wraps up the story nicely but leaves a possibility for another book.

I received this book free from NetGalley in exchange for an honest review.
438 reviews8 followers
October 15, 2014
Thanks to NetGalley for the review ecopy.
So I originally thought that maybe this could have been an older YA/ adult crossover novel but I was wrong. It kind of read like P.S I Love You with the Irish setting but there was just something about the character that I didn't like.
Still. it wasn't a terrible book, perhaps just not for me.
Profile Image for Taylor Mortsolf.
98 reviews4 followers
February 19, 2016
I absolutely love this book! For this being the author's first novel, I really enjoyed it a lot!
Profile Image for Laura Perry.
4 reviews
September 9, 2023
Two words: cozy read and magical realism. I never knew you could mix contemporary fiction with magic and still be as captive to the story. The mystery of the 100-year-old Kate McDaid and her tie to the faerie realm kept me glued to the page. Not only did it have a plot hook, but the main character, current Kate McDaid (not the 100-year-old Kate to whom she's related to), kept me turning the pages as well. The worldbuilding is immersive, fun, and cozy. It made me want to pull a chair up to the bar and have a Guinness with her, her friends, and all the new people she meets in the little town of Knocknamee. I also really appreciated that there wasn't a gray area between evil magic and good. All this moral gray area crap is really becoming overrated. It's in every story, every TV show, every movie. It was nice that she made the right decision in the end and formed a friendship with Father Brien, the local priest who warns her what could happen if she does what she's told by everyone else. If you love intrigue, romance, and friendship, check this one out for sure. It's my favorite book I've read in several years.
Profile Image for Kim.
2,120 reviews64 followers
February 2, 2018
A nice easy read with the charm of the Irish folklore. Kate has been left instructions in order to inherit from her aunt that turn her life upside down. It draws you in and leaves you with magical wonder whirling in your mind. Set in Dublin- it has the ability to transport you deep into your imagination alongside the story and able to while away hours , with a cuppa and some traditional Irish treats!
Profile Image for Barbara.
363 reviews5 followers
March 7, 2022
I am traveling to Ireland in the next six months so I thought I would give this a try. The book is okay but nothing to recommend.
Profile Image for Carmel O'Donovan.
6 reviews
October 31, 2018
I was totally "reluctantly" charmed by this book! It was leant to me by a friend as my daughter is living in Dublin and she thought I might be interested in the Irish insight it afforded. Having picked it up, I simply could not put it down. It was so charming, intriguing and funny with a quirky humour that I loved. The mixing in of the (rather first world) difficulties facing millennials striving to find not only their place in society but also their route to it ---and their friend-base ---- with the mystery and magic of the Emerald Isle and her struggles through the ages with magic, mayhem and the little people (to mention just a few of Ireland's massive historic issues) was simply a joy! Add in a bit of "Baywatch" and what's not to love?
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