In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google …
Shelve Outcomes Over Output: Why customer behavior is the key metric for business success
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall…
Shelve Escaping the Build Trap: How Effective Product Management Creates Real Value
Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…
Shelve Inspired: How to Create Tech Products Customers Love
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are m…
Shelve Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizati…
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.
The startups that Google Ventures invest…
Shelve Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies ar…
Shelve Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…
Shelve Good Strategy Bad Strategy: The Difference and Why It Matters
Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascina…
Shelve Build: An Unorthodox Guide to Making Things Worth Making
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends…
Shelve Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Does technology actually matter? And how can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter—that it can't provid…
Shelve Accelerate: Building and Scaling High Performing Technology Organizations
Effective software teams are essential for any organization to deliver value continuously and sustainably. But how do you build the best team organization for your specific goals, culture, and needs? …
Shelve Team Topologies: Organizing Business and Technology Teams for Fast Flow
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and in…
Shelve Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.
Colin started at Amazon in 1998; Bill joined…
Shelve Working Backwards: Insights, Stories, and Secrets from Inside Amazon
The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates.
A actionable business book in the form of a fable.
Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack’s struggling tea startup. When the two rec…
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…
Shelve Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management rem…
Shelve Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
