David Brier

“The smartest and most productive groups (and entrepreneurs) I’ve ever known have several traits in common:

1. They are always curious.
2. The intelligence of others doesn’t intimidate them, it excites them.
3. Acknowledging that they don’t know doesn’t scare them.
4. New ideas strengthen their resolve to discover more and question more.
5. Admitting “I don’t know” is an asset, not a liability.”
― David Brier, Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need