people do not take actions that are necessarily the most economical, but actions that make them feel the smartest.
Yu-kai Chou’s Books
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Quotes
The truth is, simply incorporating game mechanics and game elements does not make a game fun.
Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.