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Yu-kai Chou’s Followers (43)
Yu-kai Chou
Yu-kai Chou isn't a Goodreads Author
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The Ultimate Gamification Books: Actionable Gamification & 10,000 Hours of Play
Updated 2025: Over 1.5 billion users have experienced products designed with Yu-kai Chou’s frameworks. His gamification books have sold 100,000+ copies globally, been cited in 3,700+ academic papers including from Harvard and MIT, and are used by Fortune 500 companies including Google, Tesla, Uber, Microsoft, and Lego. 💼 The Business Case: Why These Gamification Books […]
More books by Yu-kai Chou…
“people do not take actions that are necessarily the most economical, but actions that make them feel the smartest.”
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
“The truth is, simply incorporating game mechanics and game elements does not make a game fun.”
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
“Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.”
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
― Actionable Gamification: Beyond Points, Badges, and Leaderboards
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