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Tim Harford

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Tim Harford

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Tim Harford is a member of the Financial Times editorial board. His column, “The Undercover Economist”, which reveals the economic ideas behind everyday experiences, is published in the Financial Times and syndicated around the world. He is also the only economist in the world to run a problem page, “Dear Economist”, in which FT readers’ personal problems are answered tongue-in-cheek with the latest economic theory.

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Cautionary Tales – Talent, Time and Money: The Curse of General Magic

It’s 1990. A new company called General Magic is going to build its vision of the future: the smart phone. They have talent, almost unlimited cash, and a 15 year head start on the iPhone. What could go wrong?

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Further Reading

This episode was based, with permission, on David Epstein’s new book Inside The Box: How Constraints Make Us Better. The documentary Ge

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Published on September 10, 2026 22:01
Average rating: 3.89 · 61,958 ratings · 4,460 reviews · 51 distinct worksSimilar authors
The Undercover Economist

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How to Make the World Add U...

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The Logic of Life: The Rati...

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Messy: The Power of Disorde...

3.91 avg rating — 4,117 ratings — published 2016 — 47 editions
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The Undercover Economist St...

3.92 avg rating — 3,333 ratings — published 2013 — 33 editions
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Dear Undercover Economist: ...

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The Next Fifty Things that ...

4.10 avg rating — 478 ratings7 editions
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The Truth Detective: How to...

4.18 avg rating — 68 ratings5 editions
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The Undercover Economist Dear Undercover Economist: ... The Undercover Economist St...
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Tim’s Recent Updates

Tim Harford wrote a new blog post

Cautionary Tales – Win a Kidney! The Great Donorshow Outrage

In the noughties, reality TV is in an arms race. Shows compete for viewers by one-upping each other with increasingly shocking and controversial forma Read more of this blog post »
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Quotes by Tim Harford  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Pluralism matters because life is not worth living without new experiences - new people, new places, new challenges. But discipline matters too; we cannot simply treat life as a psychedelic trip through a series of novel sensations.”
Tim Harford, Adapt: Why Success Always Starts with Failure

“There is much more to life than what gets measured in accounts. Even economists know that.”
Tim Harford, The Undercover Economist

“Accepting trial and error means accepting error. It means taking problems in our stride when a decision doesn't work out, whether through luck or misjudgment. And that is not something human brains seem to be able to do without a struggle.”
Tim Harford, Adapt: Why Success Always Starts with Failure

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