Luke Wroblewski

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Luke Wroblewski


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LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide.

Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of the book Mobile First, two already popular Web design books (Web Form Design & Site-Seeing: A Visual Approach to Web Usability) and many articles about digital product desi
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Luke Wroblewski isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

Consistent Character Maker Update

A couple months ago, I wrote about how design tools are the new design deliverables and built the LukeW Character Maker to illustrate the idea. Since then, people have made over 4,500 characters and I regularly get asked how it stays consistent. I recently updated the image model, error-checking, and prompts, so here's what changed and why.



New Image Model

Google recently released a new version of t

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Published on March 17, 2026 07:00
Average rating: 3.97 · 4,501 ratings · 207 reviews · 5 distinct worksSimilar authors
Web Form Design: Filling in...

4.04 avg rating — 2,345 ratings — published 2008 — 7 editions
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Mobile First

3.90 avg rating — 2,088 ratings — published 2011 — 12 editions
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Site-Seeing: A Visual Appro...

3.72 avg rating — 46 ratings — published 2008 — 4 editions
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Mobile & Multi-Device Desig...

3.73 avg rating — 22 ratings — published 2014
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Mobile First by Luke Wroble...

0.00 avg rating — 0 ratings4 editions
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More books by Luke Wroblewski…
Quotes by Luke Wroblewski  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Your time is precious so this book is short and to the point.”
Luke Wroblewski, Mobile First

“Thinking about how a form can be organized as a conversation instead of an interrogation can go a long way toward making new customers feel welcome.”
Luke Wroblewski, Web Form Design: Filling in the Blanks



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