Doc Searls

Doc Searls’s Followers (11)

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Doc Searls


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Doc Searls isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

How DuckDuckGo Can Be a Hero

Who wants to own this position while Google moves on from it ?

In Positioning: The Battle for Your Mind, Al Ries and Jack Trout said, “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” So consider what’s happening in the minds of everyone who has long depended on Google to be what it has always been—a search engine for the Web—when they consider w

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Published on May 30, 2026 12:39
Average rating: 3.82 · 4,079 ratings · 149 reviews · 70 distinct worksSimilar authors
The Cluetrain Manifesto: Th...

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3.82 avg rating — 3,924 ratings — published 2000 — 38 editions
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Intention Economy

3.72 avg rating — 178 ratings — published 2012 — 8 editions
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Linux Journal December 2018...

really liked it 4.00 avg rating — 3 ratings
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Linux Journal April 2013

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it was amazing 5.00 avg rating — 1 rating — published 2013
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Linux Journal September 201...

it was amazing 5.00 avg rating — 1 rating
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Linux Journal March 2018: D...

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it was amazing 5.00 avg rating — 1 rating
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Linux Journal September 2012

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it was amazing 5.00 avg rating — 1 rating — published 2012
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Cluetrain Manifestosu

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The Intention Economy: When...

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インテンション・エコノミー~顧客が支配する経済

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More books by Doc Searls…
Quotes by Doc Searls  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“We play the hands of cards life gives us. And the worst hands can make us the best players.”
Doc Searls

“But perfectly personal advertising is a dream of advertisers, not of customers.”
Doc Searls, The Intention Economy: When Customers Take Charge



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