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F. Marco-Serrano
Goodreads Author
Born
in Spain
Twitter
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Member Since
March 2015
URL
https://www.goodreads.com/kproductivity
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Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
—
published
2014
—
5 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.
“Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy — if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money.”
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
“I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.”
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
“Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy — if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money.”
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
“I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.”
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
― Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy
