Susan

“People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands.”
― Jonah Berger, Contagious: Why Things Catch On

“This was why men exhausted her so. It was a wonder the world didn't collapse daily from the weight of men's egos, she thought.”
― Jami Attenberg, All This Could Be Yours

“A simple way to figure out which discount frame seems larger is by using something called the Rule of 100. If the product's price is less than $100, the Rule of 100 says that percentage discount will seem larger. For a $30 t-shirt of a $15 entree, even a $3 discount is a relatively small number. But percentagewise (10 percent or 20 percent), that same discount looks much bigger.”
― Jonah Berger, Contagious: Why Things Catch On

“To The Kids. Trust your instincts. Believe your eyes.”
― Lindy West, The Witches Are Coming