Vernon’s Reviews > The Business of UX Writing > Status Update

Show, don’t tell. Give visibility of all current tasks so stakeholders can understand when turnaround times might be longer.

Often overlooked and yet critical to UX Writing is planning and executing the distribution of voice and tone.”

“support and sales representatives who talk to users every day and are in a better position than I am to say which terms resonate and which don’t.”

“create onboarding modules around voice and tone for new employees; run regular, live, interdepartmental workshops for individual contributors who write user-facing copy”

Documentation and process are crucial to the depth and breadth of UX writing.

Do not trust A/B test results in a vacuum.

“When we focus on only one metric—in this case, the click-through rate—writing unethical copy becomes scarily easy.”

“if we don’t measure what we’re doing, we can’t improve it.”

It takes research and empathy … to understand not only where users are getting stuck, but why.

Learn which business goals where UX writing can have impact, and those where the ROI is too low to make a difference.